BSc Consumer Behaviour and Marketing with Placement Year
We live in a consumer-driven society. This BSc Consumer Behaviour and Marketing course enables you to understand how consumers think, and how this is essential to marketing and the formulation of policy.
It was one of the first of its kind in the UK, bringing together the disciplines of consumer behaviour, business and marketing, applied psychology and applied economics. You will be taught by specialists, including strong collaborations with staff from Henley Business School.
The University of Reading is ranked 16th in the UK for Marketing (Complete University Guide, 2020). While you study, you will have the opportunity to gain insights from outside speakers from industry.
An important part of the degree is a consumer-based market research project. You will work in groups alongside a real-life commercial or public sector client to develop a research proposal to address their business challenges.
In the final year, you will also work on a larger-scale individual project conducting applied research in an area that you’re passionate about. Recent projects have discussed consumer behaviour and marketing in relation to brands, globalisation, sport, viral advertising, gender, binge drinking, computer games, cosmetics, fashion, product placement, technology and food.
Intakes
- Sep
Application Processing Time in Days: 20
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Get ready for your future- it's never too early to start thinking about what you might do next. No matter what year of study you are in we have Careers Consultants and plenty of resources to help you, as well as opportunities all year round to boost your CV.
Careers and placements
Careers can support you in person and online to ensure you explore your options, grow your experience and develop skills to enable you to compete for success in the graduate labour market, or whatever path you chose after graduation. Find out more about how careers can support you in our RISE UP leaflet.
- We also organise an extensive programme of career development workshops and on campus recruitment events providing something for everyone:
- Make MyJobsOnline your first stop for jobs, events and advice appointments
- Gain an insight into potential career areas and Industries by starting your careers research
- Top tips on getting into various jobs, usually from the recruiters themselves
- Access to practice psychometric tests and exercises typically found at graduate assessment centres
- An understanding of the Skills and competencies employers look for in the recruitment process
- The ability to sell yourself successfully online and in person
- How to make your job applications stand out and secure you an interview
- Careers fairs for both corporate and not-for-profit career paths
PSW Opportunity
2 years PSW
Admission Requirement / Eligibility Criteria
- Course Code: NC58
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
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Total Tuition Fee:
69280 GBP
Annual Cost of Living: 9207 GBP
Application Fee: 20 GBP
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