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University College Birmingham

Birmingham , England ,United Kingdom

DIGITAL MARKETING FdA

Digital technology is changing our lives. It has also revolutionised the marketing landscape, challenging companies from all sectors to seek out graduates with the digital marketing know-how that is essential in modern day business. If you aspire to a career in the areas of marketing, media and digital technologies, our Digital Marketing course will give you the foundation to forge your way forward in the industry.

Developing your awareness of the current practices and issues in today’s digital marketing environment, this course will give you an insight into the complex and dynamic nature of this field through the development of creative concepts, digital campaigns, critical analysis and how to measure digital effectiveness. Our range of optional modules will enable you to develop expertise in particular areas and enhance your skills.

To put your theory into practice, our Digital Marketing degree offers you opportunities to engage in real-life consultancy projects as well as gaining extensive real-world experience through an optional 48-week paid work placement, giving you a distinct advantage to help start your career. You'll also have access to our Digital Creative Studio, helping you get to grips with everything from video production to livestreaming and podcasting.

Intakes

  • Feb
  • Sep

Application Processing Time in Days: 10

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Work placements
Work placements are vital for gaining real-life experience and for building your confidence and skills before you finish your course – and they may even lead to a job when you graduate. Our hired@UCB team can help find the ideal placement for you.

Our FdA and BA Digital Marketing courses offer you the option of a paid 48-week work placement, during which you will not incur any tuition fees.

Work alongside experts in your sector
A snapshot of some of the employers we have worked with:

  • Drakos DMC (Cyprus)
  • Yiatros Group (Cyprus)
  • The Sea Pines Resort (USA)
  • Wintech-group (Wolverhampton)

Career opportunities
The example roles and salaries below are intended as a guide only.

  • Digital marketer
  • Analytics manager
  • Social media manager
  • Advertising account executive
  • Pay-per-click (PPC) specialist
  • SEO specialist

PSW Opportunity

Two-year post-study work visa for international graduates from the 2020/21 academic year.

Admission Requirement / Eligibility Criteria

India

"1)An overall average of at least 65% in 12th Standard from both State and Central Examination Boards. 

3)Business/Events/Marketing/Finance/Aviation/Tourism/Education/ Health & Social Care/Nursing/Physiotherapy/Youth & Community

IELTS 6.5 with no element less than 6.0"

Sri Lanka

"1)For applicants who have followed the A-Level curriculum the normal UCAS tariff will be applied.

2)IELTS - Overall score of 6.0 with no less than 5.5 in each component"

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