Postgraduate Diploma in Applied Business

Organizations all over the world, whether they be large or small, local or international, are always on the lookout for employees with the right skills – and in these unprecedented times, that means you need to be strategic, specialized, and sharp.

Studying at a postgraduate level is a fantastic way to advance your business know-how and hone your expertise in a specialized area – and ultimately boosting your earning potential. The Postgraduate Diploma in Applied Business will extend and deepen your general business knowledge and deliver specific skills and capabilities in one applied area: choose from either Business Analytics, Digital Marketing, Advanced HR, Leadership or Supply Chain & Logistics.

Specialisations

Our specialisations reflect current industry practice and areas of high demand for employment and include:

Business Analytics

• When leveraged effectively, business analytics can be used to solve business problems, predict market trends, and increase efficiency, productivity, and revenue. In this specialisation, you’ll be introduced to the fundamental principles of data science and the techniques and tools of managing and using data in decision-making. You’ll gain an in-depth understanding of concepts, procedures and computing techniques for enterprise data mining with applications to different industries and explore storytelling in data analytics for improving organisational outcomes.

Digital Marketing

• Marketing has always been about connecting with your audience at the right time and in the right place. In today’s business world, that place is online. In this specialisation, you’ll gain practical experience in developing inbound marketing and online advertising campaigns for an organisation. You’ll also learn how to use and analyse web data to optimise digital marketing tactics and support organisational decision-making.

Leadership

• Leadership may not be a one size fits all, but the fundamentals remain the same. Strong business leadership drives organisational performance by creating an environment that inspires employees to do their best. In this specialisation, you’ll examine the practical skills and knowledge required to successfully lead and manage change, critically evaluate the skills, knowledge and abilities of effective leadership from a diverse range of cultural approaches, and learn how to build an inclusive culture that enhances employee and organisational performance.

Supply Chain & Logistics

• Supply chain and logistics management is critical to business performance and customer satisfaction. This specialisation focuses on applying theoretical principles and analytical techniques to optimise and improve supply chain, distribution logistics and warehouse operations. This includes a group project where you’ll develop procurement strategy, policies and processes to improve an organisation’s supply chain, and using real-world business problems, gain a better understanding of warehousing and distribution operations.

Advanced HR

• Effective HR management helps bridge the gap between employee performance and an organisation’s strategic objectives. This specialisation focuses on data-driven people practices; how to implement modern HR practices that create cutting-edge employee experiences in the workplace, the application of technology to analyse employee data to improve performance, and what causes an organisation’s culture to develop and how to build an inclusive culture that enhances employee and organisational performance.