Graduate Certificate - Marketing Management (MKM) (Optional Co-op) - Seneca College

This eight-month graduate certificate program will develop a student's fundamental knowledge of marketing management and channel their strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. They will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Throughout this program, students will develop the following skills:

• Propose marketing plans 
• Market research 
• Developing strategic pricing 
• Formulate budget  
• Prepare sales presentations

Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid.

When students graduate from this program, these are the types of career options that they can explore:

• Account executive
• Assistant brand manager
• Customer service manager
• Sports and entertainment marketing specialist 
• Marketing/sales/retail manager
• Media buyer
• Market researcher
• Digital marketing manager