Graduate Certificate - Brand Management (BMK) (Optional Co-op) - Seneca College

This eight-month graduate certificate program focuses on providing students with the skills and knowledge to develop and execute successful brand strategies in today's consumer-focused digital environment. They will understand all aspects of a brand and then develop a plan to build successful brand equity.

Student learning will be further advanced through a range of instructional styles, case studies and relationship-building with industry professionals through industry/association field work or optional work term.

Throughout this program, students will develop the following skills:

• Develop brand strategies
• Product launch planning
• Business analysis
• Research
• Branding 

When students graduate from this program, these are the types of career options that they can explore:

• Assistant brand manager
• Product manager
• Brand consultant
• Brand strategist
• Assistant marketing manager