Graduate Certificate - Social Media (SMD) [58134] - Seneca College
This eight-month graduate certificate program is delivered by a team of expert faculty members who will advance each student's knowledge of digital media fundamentals including social media platforms, tools, and techniques. Students will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.
Through hands-on learning, they will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that students learn what is relevant, applicable across multiple disciplines and currently in demand.
NOTE: Seneca College is now offering international students the opportunity to combine two postgraduate certificates in a two-year bundled program. If students are interested in applying for this program, they must both apply to and meet the admission requirements for both of the postgraduate certificate programs of choice before acceptance into the program.
Throughout this program, students will develop the following skills:
- Develop and implementing a comprehensive social media strategy
- Use web data and analytics to optimize marketing processes
- Identify and capitalizing on engagement opportunities to drive business goals
- Create relevant, engaging visual communications to enhance your brand’s marketing
- Identify ways to reduce marketing costs and improve online engagement
Students will benefit from one hundred hours of field placement in a professional setting. This component is critical to career success and a requirement for graduation.
When students graduate from this program, these are the types of career options that they can explore:
- Brand ambassador
- Community manager
- Content strategist
- Customer relations specialist
- Digital content manager
- Digital media manager
- Digital marketing manager
- Interactive marketing manager
- Marketing co-ordinator
- Social analytics manager
- Social media analyst
- Social media co-ordinator
- Social media community manager
- Social media content curator
- Social media specialist
- Social media strategist
Intakes
- Jan
- May
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Admission Requirement / Eligibility Criteria
Admission Requirements
- Minimum Level of Education Required: Grade 12 / High School
- Min GPA: 50.0% Convert grades
- English Proficiency Requirements:
- For direct admission, the applicant must be from an English speaking country or meet either of the following English test scores:
- Min TOEFL iBT: 80 (Min Reading: 20.0, Min Writing: 20.0, Min Listening: 20.0, Min Speaking: 20.0)
- Min IELTS overall: 6 (Min Reading: 5.5, Min Writing: 5.5, Min Listening: 5.5, Min Speaking: 5.5)
- Min Duolingo English Test Score: 105
- Min PTE overall: 58
- This program does NOT offer conditional admission
- Course Type: Full Time
- Course Level: Post Graduate Diploma or Certificate
- Duration: 08 Month
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Total Tuition Fee:
15164 CAD
Annual Cost of Living: 20635 CAD
Application Fee: 90 CAD