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MSc Digital Marketing

Our MSc in Digital Marketing enables you to transition to a digital marketing career by combining an accelerated introduction to marketing with a detailed consideration of digital marketing concepts and techniques.

There are eight taught courses (divided equally over two semesters) and a digital marketing dissertation in semester 3. Part-time students register for 2 courses per semester and progress to the dissertation at the end of the second year. Assessment is specifically designed to develop professional career readiness and include collaborative projects with industry partners.

There are two sets of mandatory courses. The first set provides the foundations of digital marketing (Digital Customer Experience and Digital Marketing Analytics). The second set delivers core marketing knowledge (International Strategic Marketing, Contemporary Consumer Behaviour, Branding and Communications and Research Philosophy and Practice).

You can customise your degree to match your interests or career pathway by selecting two course options, one each semester. Courses reflect digital marketing skills (social media management, database design, website development) and digital management competencies (strategy, entrepreneurship, consumer psychology, legal aspects, project management).

In Semester 3 the digital marketing dissertation is the capstone course where students 'deep-dive' into their chosen area of digital marketing. Students will demonstrate their mastery of the subject area by developing new insight from the analysis of valuable primary research.

The MSc in Digital Marketing forms part of a suite of specialist programs at Heriot-Watt University designed to meet the demands of the growing digital economy. The 'digital ready' masters programs include MSc Digital Leadership, MSc Managing Innovation, MSc Information Technology (Business), MSc Business Information Management, and MSc Business Analytics and Consultancy.

Campus Information

Edinburgh Campus

Our Edinburgh Campus is truly international. Over 10,500 staff and students are based here, with around a third of them coming from outside the UK. Our international students find a warm and friendly welcome and all the support they might need.

Intakes

Application Processing Time in Days: 30

Application Process

Visa Process

30 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Employers around the world actively seek out our graduates. This is because they are work ready. All our degrees are career focused and relevant to the needs of business and industry.
We are known for our applied teaching and research, informed and shaped by real world needs. 95% of our graduates are in employment or further study within 6 months of graduation.

The Heriot-Watt factor

At Heriot-Watt you will learn from world leading academics at the forefront of their specialisms. You'll enjoy a distinctive, high quality academic experience focused on developing your skills and knowledge to help you transition smoothly into the world of work at the end of your studies.

Links with business and industry

Heriot-Watt boasts extensive links with business and industry. We are known for our excellent industrial placements and companies often approach us directly seeking students for work placements or employment.

Careers support

The University’s award winning Careers Advisory Service provides one of the most extensive and comprehensive careers education and professional development programmes of any higher education institution in the UK.
Careers service staff are available throughout your studies, ensuring you have the skills you need to successfully market yourself to future employers.

We also host a range of careers fairs, skills development workshops and employer presentations to guide you towards your successful future.

PSW Opportunity

2 Years PSW is applicable after the course completing (Bachelors level or above).

Admission Requirement / Eligibility Criteria

FOR INDIA

For most of our Masters level programmes we require a good first degree in a relevant subject. From most Indian Universities, this means an overall score of 55% or above.
We will consider students whose grades are slightly lower than this (52% or above) Universities of Delhi/ Mumbai/ Calcutta/ Madras/ Pune/ Bangalore/ Rajasthan and this will depend on other factors, such as any relevant work experience, the quality of the references you can provide etc.

FOR PAKISTAN

A four-year bachelors degree in a relevant subject from an HEC recognised institution in Pakistan with 60% or above, will be considered.

FOR NEPAL

Students holding a bachelors degree of minimum four years duration in a relevant subject would be eligible for Masters level study.

FOR BANGLADESH

Students with a masters degree following a 3 or 4 year bachelors degree, are eligible to apply. Previous study should be in a relevant subject area and a score of 60% or above is required.

FOR SRI LANKA

A Bachelors special degree in a relevant subject with 60% or higher.

For More Information Please Contact to Our Counselor.

Heriot Watt University

Edinburgh , Scotland ,United Kingdom