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BA (Hons) Fashion Marketing and Retailing

Our Fashion Marketing and Retailing programme confidently prepares students for a career within the marketing and retailing industry. Students acquire creative, critical and transferable skills for marketing and retailing, which are fashion focused yet broad. Students are taught the fundamentals of fashion marketing and retailing and the fashion business. We cover the primary needs of the client and the working brief, the focal point of the product and its appeal to customers/consumers, along with key skills such as merchandising, buying, logistics, promotion, advertising and trends analysis to support the product. Extensive links and collaborations with our industrial partners help students to gain a ‘live’ learning experience. Applicants should have a keen desire and aptitude in art and design areas.

Ordinary degree students wishing to progress to the Honours fourth year will need to continue their studies in the UK.

Why study Fashion Marketing and Retailing at Heriot-Watt University's Dubai Campus?

Practical based programme with a strong emphasis on academic standards and ‘live’ collaborations.
Unique British fashion education where students are involved in the global marketing, promotion, advertising and retail process.
Praised highly for considerable active press and media coverage received since launching in Dubai.

Intakes

Application Processing Time in Days: 14

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Upon graduation, students pursue a range of careers and roles within the fashion industry and its related areas of marketing and retailing, including:

fashion buying
promotion and advertising
fashion stylist
fashion sourcing
visual merchandising
fashion coordinator
fashion director
retail merchandiser
fashion public relations
fashion writer
retail logistics

PSW Opportunity

After completion of their studies, students can change their study visa to work visa to extend their stay in Dubai.

Admission Requirement / Eligibility Criteria

Our normal entry criteria are listed below. However, please note that the final decision remains at the discretion of the course director after evaluating scores of individual relevant subjects.

Students who are eligible to be admitted directly into second year can choose to join the first year, where available.

First year entry

GCE A-Level CCD (or BBBB at AS-Level)
CBSE or equivalent 65%
American High School Diploma + SAT1s - 1000.
UAE Tawjihiyya 80%
International Baccalaureate 24 points or above.
African WAEC / NECO / WASSCE B2s
BTEC Level 3 Ext Diploma MMM
FBISE grade 12 or equivalent 70%
Curriculum Russian/Kazakhstan (Attestat) with minimum grade of 5 + IELTS 6.0
EmSAT minimum 1400 English and 1200 Maths
Foundation year Successful completion of Heriot-Watt University Degree Entry Programme (Design Studies) with a BBBB. Degree Entry Programme (Management / Psychology) will also be considered.
A mix of A-Levels and AS-Levels are accepted as long as there are no duplicate subjects in each of the levels

Second year entry

Successful completion of first year of a recognized degree programme in related field with a strong portfolio of work. Please contact the Recruitment and Admissions Office to discuss further.
Transfer students from other universities may be considered on a case-by-case basis.

Heriot-Watt University Dubai Campus

PO Box 294345 , Dubai ,United Arab Emirates