Bachelor of Business (Service Management) - MGB107

With modern global economies spending an increasing amount on ‘services’ over ‘goods’, and the creation of more jobs in the service sector, this course will prepare you for a world that is increasingly dependent upon services and service systems. This is a world where businesses, organisations, government and social enterprises must learn to adopt a service perspective to successfully create value for their customers and stakeholders.

To learn to effectively manage the operational, technological and human aspects of service businesses across the commercial, government and not-for-profit sectors, you’ll tackle complex service problems, with concepts and ideas from across multiple business disciplines. Upon graduation, you’ll have an impressive knowledge base and durable skillset which will enable you to lead, thrive and adapt in the emerging, and rapidly changing, service society.

Study a Bachelor of Business (Service Management) at UC and you will:

• integrate theory and practice in service management and articulate the impacts of recent developments within the field
• locate and evaluate a range of research frameworks and skills within service management
• develop and practice a service perspective on business and in managing organisations
• examine service phenomenon at multiple levels of analysis and identify connections between them
• utilise design thinking when investigating service problems and creating solutions to them
• create value in services through relevant indicators, such as service quality, service experience, customer satisfaction or wellbeing outcomes
• synthesise interdisciplinary business knowledge when analysing and responding to complex or uncertain service problems.