Marketing - Bachelor of Science in Business Administration (B.S.B.A.)

Do You Want an Edge in the Job Marketplace?

As a marketing major, you’ll gain a unique advantage over classmates who choose other majors. By the time you graduate, you’ll be able to build your own brand and market yourself effectively to potential employers.

You’ll also gain skills that will always be crucial to a company’s success. That’s job security. And the jobs in this field tend to pay well.

Marketing is one of those career fields that allows you to tap into many different interests — creative writing, acting, psychology, analyzing data and statistics and even playing team sports — yes, “playing.” So, if having multiple interests has made it hard for you to choose a major, marketing could be perfect.

Want to be more certain? Consider how you’d answer these questions:

• Can you see yourself enjoying the teamwork involved in creating a clever commercial?
• Are you intrigued by the idea of shaping people’s behavior or understanding what motivates them?
• Do you enjoy testing hypotheses or synthesizing data to find interesting trends or statistics?
• Would you like to know some of the tactics marketers use to manipulate you?
• Do you have a great product or service you’d like to market yourself or do you suspect you’d enjoy developing new products?