Bachelor of Science in Business Administration (Marketing)

Are you a first-class communicator, creative thinker, or good team player? The Marketing program provided by the College of Business and Economics at Ashland University might be for you.

Learn the fundamentals of building a brand strategy, how to make a product or service stand out from the competition, and how to think creatively to bring campaigns to life through the Marketing program’s hands-on courses, internships, and community relationships.

What to Expect in the Marketing Program
Marketing is at the heart of every successful organization. An effective business needs employees who can identify consumer needs and create and implement marketing solutions to satisfy those needs. The Marketing program at Ashland University prepares you to think big so you can provide value to any company in stages as early as product development.

Marketing Program Benefits
Marketing will always be a central component to any company, and as it continues to evolve, so will you. The Ashland University Marketing courses prepare you for the real-world, providing you with hands-on experience along the way.

In this program, you will:

• Study theory and work on practical marketing applications in all mediums including print and digital
• Learn in small class sizes with individualized attention
• Broaden your marketing skills through exciting internships with companies big and small
• Benefit from experienced faculty determined to help you succeed
• Get involved in student organizations such as the American Marketing Association (AMA) to collaborate with real clients and jumpstart professional connections
• Choose from a variety of fast-paced, exciting careers in the ever-growing marketing field

Core Curriculum
From advertising and branding to retail and sales and print and digital marketing, the Marketing program’s high-impact curriculum enables you to leverage real-world opportunities to help you prepare for a meaningful marketing career.

Sample courses include:

• Principles of Marketing
• Consumer Behavior
• Digital Marketing