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Discover Marketing
Marketing is a dynamic process that creates and delivers value in competitive environments through customer-focused and market-driven actions. The Marketing major provides an integrative and substantive approach to marketing strategy development and implementation based on learning experiences that combine concepts and managerial practice. A well-designed, market-based curriculum allows students to experience the core of marketing through interactive courses, internships, directed study programs, and special topics courses designed to focus on specific areas of marketing interest. These goals are achieved through the Marketing Management, International Business, and Professional Sales concentrations.

Marketing Management Concentration
The Marketing Management concentration offers a holistic view of the marketing function, with special focus on consumer analysis, value creation and delivery, marketing segmentation, and marketing strategy development and execution, within the context of changing and competitive business environments. The Marketing Management concentration prepares students for career in sales, advertising and marketing communication, retailing, supply chain management, market research and related areas. It is good preparation for positions in health care marketing, sports marketing, tourism and hospitality, non-profit marketing, financial services marketing and a host of other growth industries.

Professional Sales Concentration
In globally-competitive organizations, sales professionals are increasingly responsible for market growth, value creation, customer relationship management, branding, and communication of product, service, and organizational benefits. The sales function is the engine that propels every aspect of the organization. The Professional Sales Concentration prepares students for rewarding careers in sales and related areas. Students completing this concentration have some proficiency in relationship selling, buyer behavior, value creation and delivery, prospecting, sales call planning, communications skills, negotiating win/win solutions, and customer relationship management.

International Business Major
A degree in International Business prepares students for management positions in U.S. based companies that serve global markets and foreign based companies that provide products and services in the U.S. and other countries. Students will learn how conducting business on a global scale differs from domestic operations and will develop sensitivity and understanding of cultural differences and business etiquette to allow them to effectively negotiate and conduct business in a variety of cultures. The curriculum requires proficiency in a foreign language and includes courses in management, marketing, economics, finance, accounting, and business law to prepare students for a variety of jobs in multinational companies.

Students majoring in International Business are strongly encouraged to participate in a study abroad experience. Short-term study abroad immersion experiences are available, including the British Studies Program in London and the Asia-Pacific Business course in Australia, in addition to longer-term study abroad programs at one of our partner universities, accredited by the AACSB.

International exposure is a critical success factor for International Business majors. However, approved alternatives, including research with a major international component, projects with substantial international content, or other options suggested by the International Business faculty advisor, will be considered.

Students must complete an internship with an international focus. This is accomplished by completing an internship with a multinational company operating in the U.S. or by completing an internship with an U.S. or foreign based firm operating in another country.

Proficiency In A Second Language
Students majoring in International Business are required to demonstrate introductory-level proficiency in a second language by passing a foreign language proficiency examination as administered by the University of South Alabama Department of Foreign Languages and Literature or by successfully completing the second semester of any approved elementary sequence in a foreign language.

Supply Chain & Logistics Management Major
The Supply Chain and Logistics Management (SCLM) major is designed to equip students with the skill sets necessary for successful careers in supply chain-related fields. As supply chain management becomes more seminal in competitive strategy, it is important for business leaders to have a strong appreciation for and understanding of the mechanics of supply chain and logistics management and the resulting impact on organizational performance. Given the global nature of supply chains, talent is needed to ensure the proper planning, implementation, and assessment of market-centered, adaptive, and agile supply chains worldwide.

Supply chain and logistics management employment opportunities are wide and varied. The following represents a small sampling of the specific types of jobs available to program graduates: procurement specialists; sourcing analysts; materials manager; sourcing commodity specialists; logistics customer service; transportation sourcing specialists; material coordinator; operations manager; inventory control; production scheduling; warehouse manager; logistics analysts; and quality manager.

Upon completion of the BSBA degree program in SCLM, students will be prepared to enter a wide-range of sectors, including manufacturing, distribution, services, and government. Additionally, the program provides a solid foundation for general MBA programs, as well as specialized programs in supply chain management, logistics management, production and operations management, distribution management, transportation, marketing, and related areas.

Intakes

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Applying for Jobs through USA
All employment opportunities that are reported to the University of South Alabama (including full-time positions, co-ops, internships) are circulated to possible candidate students by the Career Services Office. Once a student creates an account in Handshake, emails will be sent to their JagMail account when positions become available. Students should browse through Handshake frequently for updated job postings, career events, and more. To create an account, you must first have a resume to upload and unofficial transcripts.

There are two types of employment opportunities, the co-op program and internships:

Cooperative Education Program
Working as an engineer in a professional setting is a great opportunity. Students gain real-world experience that will translate into a better understanding of the concepts they are learning in class, a glimpse into what their future will look like, and an ability to better define their job preferences when interviewing for a permanent position upon graduation. These are paid positions where students can earn two to three times the wage of a traditional college student job.

The University of South Alabama Engineering Cooperative Education Program provides an opportunity for students to alternate time in the classroom with periods of paid, full-time, career-related work experience. Work experience may take place in industry or government agencies.

Internships
Students may also look for internships while they are taking classes at USA. Summer internships are usually a full-time job for 10-12 weeks between semesters. Engineering internships are usually paid positions.

There are also opportunities available for part-time internships, both during the summer and during the academic year. Please remember that being an engineering student is a full time occupation, so if you plan an internship be sure to meet with your advisor to discuss your course load.

PSW Opportunity

3 Years

Admission Requirement / Eligibility Criteria

Non-citizen Application for Admission - The Non-citizen Application for Admission must be completed and signed by the applicant. A nonrefundable $35.00 application fee, payable through a U.S. bank, must accompany the application. Applications received without the $35.00 processing fee will not be processed.
Academic Records - Complete and certified academic records of all secondary and postsecondary education attempted must be submitted. Whenever possible, the records must be forwarded directly from the issuing institution to the University of South Alabama. Copies must be certified by an official of the government or school (e.g., Registrar or Dean). Notarized copies are not accepted.
English Proficiency
1. TOEFL
  - Nonimmigrant applicants whose native language is not English, must submit a score of 61 or above on the Test of English as a Foreign Language (TOEFL) for admission. Applicants who hold a baccalaureate or graduate degree from a regionally accredited United States institution are exempt. Students transferring from postsecondary institutions within the United States are exempt, subject to the following conditions:
    1. transfer credits total at least 24 semester hours; and
    2. completion of English Composition I with grade of "C" or above.
  - The exempted transfer students ARE NOT subject to the proficiency examination discussed below. In addition the TOEFL may be substituted with the following:
    1. SAT Reading Test Score of 24
    2. ACT English score of 19
    3. Advanced Level English examinations from the United Kingdom with a score of "A", "B" or "C/A-E"
    4. A minimum IELTS score of 5.5.
    5. International Test of English Proficiency (iTEP) score of 3.6
    6. Pearson (PTE Academic) score of 44
  - English Proficiency - International students, admitted with the minimum TOEFL or IELTS score, will be required to take additional English as a Second Language courses if their IELTS Reading subscore is less than a 5.5 and if their IELTS Writing subscore is less than a 5.5 or if their TOEFL Reading subscore is less than 20 and if their Writing subscore is less than 20. Students holding J-1 visas and those holding baccalaureate or graduate degrees from regionally accredited United States postsecondary institutions are exempt.
Financial Statement - Non-immigrants must provide proof that sufficient finances are available to undertake their entire course of study.

Notification: Students are notified of admissions decisions as soon as all required documents are received. The I-20 or DS-2019 is mailed to students with the letter of admission.

Transfer Credit from Foreign Institutions - Students transferring to the University from foreign postsecondary institutions must submit a detailed course syllabus from which to evaluate transfer credit. Advanced Placement credit is available from a number of worldwide sources: contact the Office of International Services for details. Students may secure a professional evaluation of academic credentials at their own expense. Course-by-course professional evaluation is required of transfer students accepted into the College of Education and Professional Studies and students applying to the professional component of any program in the Pat Capps Covey College of Allied Health Professions.

University of South Alabama

Mobile , Alabama ,United States