MA Leadership in Sport

The programme explores how sport developed into the third biggest industry in the world, driven by paternalist institutions as well as market forces. The MA interrogates how technology has influenced spectator sport, and how sport became an agent as well as beneficiary of globalization. Students will study the biases that can work against good decision-making, and how effective leaders build consensus and effect change. The programme explores the relationship between data analytics and human judgment.

The MA examines the challenge of sustaining fair competition (cheating, doping, match-fixing) and best practice on how to retain and improve public trust. The programme explores the social function and value of the sporting event. Students will be introduced to sport’s reach and impact, its influence on local identify, as well sport’s role as an agent of cosmopolitanism. The sports event is always in flux: from the fan in the stadium, to the fan listening on the radio or watching on television, to the fan hooked into the digital world of social media. Students will study the power of sport as a projection of nationhood, and the wider issue of “sports diplomacy.” Students will be introduced to the influence of sport on race, gender and homophobia.

The first cohort of the MA Leadership in Sport will join a powerful network of second level thinkers inside sport, benefitting from new inter-relationships as well as new skills and insights.