BSc (Hons) Fashion Marketing

BSc (Hons) Fashion Marketing equips students with the essential skills needed for a career in this exciting field of fashion. The increasingly competitive world of fashion relies on good marketing strategies to succeed. Students from this course will learn all aspects of fashion marketing in a global and circular economy. From a small business start-up, to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations and self-directed study choices.

Marketing plan and design all communication between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. There is particular emphasis on the circular economy, and the influence the sustainable business model has on the environment and on the relationship with the customer. Underpinning this is a thorough knowledge of the industry, the product development process, and the local/global socio-economic influence on fashion and the marketing message. Students gain an understanding of how profit can be maximised through successful marketing strategies, including PR, digital marketing, fashion blogging, global strategies and developing new brand identity.

This course provides students with specialist knowledge in the theory, practice, digital and ethical aspects of marketing, and therefore equips students with the necessary skills to understand the marketing of fashion, from operational understanding in the first year through to the strategic perspective of senior management in the final year. The final year facilitates students’ exploration of the potential future markets, changes and business strategies employed to maximise profit. Marketing in different sized organisations and for different market levels will also be included, with opportunities to provide marketing consultancy and start or support a new enterprise, students can graduate as strong practitioners already highly employable. The course aims to produce successful professionals and entrepreneurs in a truly exciting field of work.

What is the length of the course?

• 3 years full time
• 4 years full time with placement/study abroad