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Leeds Beckett University

Leeds , England ,United Kingdom

MSc Strategic Sport Marketing

Develop core competencies which sit at the heart of sport marketing and benefit from gaining an applied industry insight into the dynamic global sport marketplace.

You will develop a sound theoretical and applied understanding of the subject area during your taught programme. The MSc Strategic Sport Marketing has been designed to enable you to work independently and collaboratively through a range of workshops, debates, reflective tasks and authentic assessments. Building on your industry expertise, this will ensure you are developing the core capabilities in a range of sport market contexts whilst developing valuable skills in communication, problem-solving and strategic decision making thus benefiting your work place opportunities.

Practical activities such as creating marketing communication plans, digital marketing campaigns, carrying out brand audits and consumer experience evaluations will enable you to develop your expertise and become a confident marketing practitioner.

Your modules will cover a wide range of topics such as strategic sport marketing, sponsorship, branding, consumer insight, media and digital marketing. You will drive the focus of your independent project by choosing to complete an in-depth written dissertation, a business plan, or a consultancy project that will see you work with an organisation in industry. This will enable you to develop your expertise in responding strategically to the changing global sport landscape.

Campus Information

Headingley Campus

Our Headingley Campus is situated just outside of the city centre in the picturesque suburbs and is easily accessible by public transport with regular direct buses into the city. Headingley is an extremely popular student area. It has its own vibrant community with bars, shops and restaurants for you to enjoy. Our beautiful campus is full of green spaces, wildlife and historical buildings. It’s a wonderful contrast from the modern city campus, which is ideal as when you join us you will have the opportunity to enjoy both.

Intakes

  • Sep

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Beckett Careers offer a wide range of support throughout your university journey and up to five years after you graduate.  
Whether you’re looking for a part-time job or want to gain experience alongside your studies, need help preparing an application or exploring graduate job options, we can provide expert support every step of the way!

You can access a broad range of online resources and learning tools and attend sessions throughout the year to boost your employability skills.

PSW Opportunity

  • 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
  • 3 Years PSW is applicable after completing PhD level courses.

Admission Requirement / Eligibility Criteria

Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. All applications should be supported by a reference

Selection Criteria

We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.

IELTS

IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.

India

Qualification: Bachelor degree

Grade: 2.5 GPA for 2:2 equivalent

English language requirements (one of the below):

  • IELTS 6.0 with no skill below 5.5
  • All India Senior School Certificate (CBSE) – English Grade 70%
  • Indian School Certificate (Class-XII) (CISCE) – English Grade 70%

Nepal

  • Qualification: Three-year or four-year degree from a recognized institution in Nepal 
  • Grade: 60% or above for a three-year degree OR 50% or above for a four-year degree
  • English language requirements: English language requirements: IELTS 6.0 with no skill below 5.5

Sri Lanka

  • Qualification: Bachelor's degree from a UGC recognized institution in Sri Lanka
  • Grade: 50% or above 
  • English language requirements: IELTS 6.0 with no skill below 5.5