MSc. International Marketing
Build your skillset
Gain knowledge and key skills in international marketing. This course will prime you to take advantage of opportunities in the international marketing sector.
As part of this course, you’ll:
Explore the risk, nuances and complexities of operating in a global environment
Gain a broad overview of international marketing in the post digital era and understand how to use your knowledge to help steer businesses to success globally
Explore the psychological and sociological aspects of consumer behaviour
Learn how to plan and implement effective communication campaigns in an intercultural context
Build knowledge and understanding of emerging markets
Learn to identify the characteristics of successful international and global brands, and understand the techniques used to manage them
Develop the tools and knowledge to make a valuable contribution to any organisation that operates in, or plans to develop, non-domestic markets
Choose a topic with an international or global emphasis for your Marketing Project to practise applying your expertise
Teaching expertise
You’ll be guided and supported throughout your course by our expert academics. The teaching team will support you to develop the knowledge, skills and confidence to make an immediate impact on your career.
Bringing your learning to life
This course has a strong focus on employability, and you’ll be encouraged to apply your learning. You’ll use case studies to critically analyse how effective marketing techniques can be. In addition, you’ll be given opportunities to relate your study to organisational practices.
Campus Information
City Campus
Our City Campus is made of up of multiple award-winning buildings with seriously impressive modern architecture. We’re located right in the centre of Leeds so it’s the perfect location for enjoying the variety of activities that the city has to offer. And, being in the heart of Leeds means there are plenty of employment and placement opportunities for students right on our doorstep.
Intakes
- Jan
- Sep
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Beckett Careers offer a wide range of support throughout your university journey and up to five years after you graduate.
Whether you’re looking for a part-time job or want to gain experience alongside your studies, need help preparing an application or exploring graduate job options, we can provide expert support every step of the way!
You can access a broad range of online resources and learning tools and attend sessions throughout the year to boost your employability skills.
PSW Opportunity
- 2 Years PSW is applicable after completing a minimum duration of 9 months course (like- Undergraduate, Postgraduate Level)
- 3 Years PSW is applicable after completing PhD level courses.
Admission Requirement / Eligibility Criteria
Applicants should either have at least a second class honours degree or have equivalent experience or training, normally from within the work environment. All applications should be supported by a reference
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
India
Qualification: Bachelor degree
Grade: 2.5 GPA for 2:2 equivalent
English language requirements (one of the below):
- IELTS 6.0 with no skill below 5.5
- All India Senior School Certificate (CBSE) – English Grade 70%
- Indian School Certificate (Class-XII) (CISCE) – English Grade 70%
Nepal
- Qualification: Three-year or four-year degree from a recognized institution in Nepal
- Grade: 60% or above for a three-year degree OR 50% or above for a four-year degree
- English language requirements: English language requirements: IELTS 6.0 with no skill below 5.5
Sri Lanka
- Qualification: Bachelor's degree from a UGC recognized institution in Sri Lanka
- Grade: 50% or above
- English language requirements: IELTS 6.0 with no skill below 5.5
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
17500 GBP
Average Cost of Living: 13632 GBP /year
Application Fee: 25 GBP
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