Master of Science in Digital Marketing
Marketing has been dominated in recent years by a shift to digital. Social media, mobile technologies, big data and data analytics, cloud computing and the Internet of Things are changing the way marketing is designed and executed.
The MSc in Digital Marketing is designed to help participants understand how digital technologies can be exploited to optimise buyer awareness, sentiment and intention.
Graduates from the MSc in Digital Marketing will have highly-developed competencies in data-driven decision-making and communicating for marketing using social media, online advertising, and other digital and mobile technologies.
Why do this course?
- Designed and continually updated in conjunction with both leading industry and academic experts.
- 100% continuous assessment including 5-8 live client applied projects
- High employment rates in leading companies
- Choose between a dissertation or an applied research project for a live client.
- DCU Business School, accredited by AACSB, has an established international reputation for high quality graduates.
Intakes
- Jan
- Sep
Application Processing Time in Days: 10
Application Process
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
The Careers Service is DCU’s central hub for employability. Through learning and development initiatives, we empower students to shape their futures to become successful in their chosen career paths; provide opportunities to connect students with the agile nature of the world of work; and be a leading player in the talent development and employer engagement for our local, national and global communities.
PSW Opportunity
Honours undergraduate degree holders (Level 8) can stay in Ireland to work (and/or to seek employment) for 12 months after finishing their studies, and
Masters and postgraduate students (Levels 9 and 10) can work for up to 2 years after they graduate.
Admission Requirement / Eligibility Criteria
- Course Code: DC516
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
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Total Tuition Fee:
17000 EUR
Annual Cost of Living: 10500 EUR
Application Fee: 50 EUR
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