Bachelor of Arts (Second Major: Marketing & Public Relations)
Kick-start your business career with this skills-based Major. Marketing strategies seek to create and deliver something of value in order to satisfy customer demands and ensure business is conducted to the welfare of the community. In a dynamic and competitive marketplace, effective customer-focused marketing is critical to the success of any enterprise. The Bachelor of Arts with a Second Major in Marketing & Public Relations introduces the building blocks to these important business functions.
Why study this major?
The Marketing & Public Relations can be combined with any of the first Majors available in the Bachelor of Arts, and provides an introduction to marketing, consumer behaviour, public relations and communication.
The structure of the Major allows you to complete the required courses and then choose courses that interest you including international marketing, services marketing, corporate PR and crisis management.
This Major, when combined with a traditional Arts first major, will equip you with skills that will apply to many workplaces.
Campus Information
Fremantle Campus
Our foundation Campus is located in the historic West End of the port city of Fremantle, south of Perth. Housed within beautifully restored heritage buildings, it provides a ‘town university’ of great character. The iconic Campus is close to the Fremantle Harbour, cafe?s, shops and the famous ‘Cappuccino Strip’, and all major transport hubs.
Intakes
- Feb
- July
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
PSW Opportunity
Post Study Work Steam Renames to Post Higher Education Work Steam.
- Bachelor degree holders including honours can get upto 2 years of post study stay
- Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
- Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
- The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants
Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:
- Indian students completing bachelor degree including honours can stay upto 2 years
- Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
- Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
- PhD students can stay upto 4 years
Admission Requirement / Eligibility Criteria
FOR INDIA
- India Senior School Certificate (ICSE) awarded by CBSE/CISCE/NIOS
> TIER 1 - 65% overall for best 4 academic subjects.
> TIER 2 - 75% overall for best 4 academic subjects.
> TIER 3 - 80% overall for best 4 academic subjects. - Higher Secondary Certificate (awarded by State Boards except Punjab State Board)
> TIER 1 - 75% overall for best 4 academic subjects.
> TIER 2 - 80% overall for best 4 academic subjects.
> TIER 2 - 85% overall for best 4 academic subjects.
> Tier 1 refers to undergraduate programs in the following schools:
- School of Arts & Sciences
- School of Business
- School of Health Sciences
- School of Nursing
- School of Education (Sydney; Primary and Early Childhood programs, Fremantle)
> Tier 2 refers to undergraduate programs in the following schools:
- School of Education (Secondary degrees & double degrees, Fremantle)
>Tier 3 refers to undergraduate programs in the following schools:
- School of Law
- School of Physiotherapy
- Course Code: 015324A
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
90045 AUD
Average Cost of Living: 29710 AUD /year
Application Fee: N/A
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