Bachelor of Marketing & Public Relations

Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations.  This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media channels. With traditional methods of marketing communications becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. Our Bachelor of Marketing & Public Relations program equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.

Why study this degree?

Here at The University of Notre Dame Australia, we are committed to delivering qualifications that combine practical components such as regular guest speakers, field trips and internships, with a strong focus on theoretical and ethical studies.

Throughout this three-year degree you will cover a wide variety of subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, and more. Furthermore, our Business Internship provides you with the opportunity to gain valuable on-the-job experience, interact with professional practitioners and be realistically prepared for the job market.

The combination of Marketing and Public Relations subjects provides graduates with a holistic and comprehensive skill set which makes them especially valuable to employers. You can expect to gain employment in a wide range of areas including advertising, public relations, professional communication, account manager and event management.