Master of Communication
Study the only qualification of its kind in South Australia and gain specialised skills and advanced knowledge to prepare you for management roles within communications, media and the creative industries.
The Master of Communication integrates a broad spectrum of creative industries with a strong focus on the impact of digital disruption across the communication and media sector. Explore areas of social media management, public relations and digital entrepreneurship, providing you with key management skills that will be complemented by critical analysis of the possibilities and impacts of big data, artificial intelligence and the emergence of Industry 4.0 and how these impact on your sector.
Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities.
You will have the option to select either a specialised research thesis or a professional project/placement pathway during your studies.
Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.
The first year of the Master of Communication comprises eight industry relevant and informed courses covering emerging communication discipline areas including:
Communication, Media and Creative Industries
Social and Digital Media Management
Industry 4.0 and Society
Digital Design
Content Creation
Campaigns and Crisis Management
Digital Entrepreneurship.
Campus Information
Adelaide- City West
On the edge of Adelaide’s central business district, City West houses studies in business, law, art, architecture, design, Indigenous cultures and Australian society.
Intakes
- Feb
- July
Application Processing Time in Days: 14
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Communication is at the core of everything we do – and skilled communicators are essential in every organisation. Graduates of this qualification can gain careers as:
- Strategic communication manager: develop integrated communication and marketing campaigns, set clear communication goals and objectives, develop strategies, tactics, budgets and schedules for a campaign – and learn to measure the effectiveness of each medium to monitor success
- Social media manager: responsible for developing and implementing marketing strategies for an organisation’s social media sites
- Marketing manager
- Public relations account manager: understand and support client needs – and use all forms of media and communication to build, maintain and manage their reputation
- Media liaison officer: liaise between two organisations to communicate and coordinate activities
- Content creator and writer: write for a range of channels and media including web, blogs, news, social media, search engine optimisation, publications and advertising.
PSW Opportunity
Bachelor Degree or Masters by Coursework Degree - 2 years - 3 years (Adelaide)
Masters by Research - 3 years - 4 years (Adelaide)
PhD qualification - 4 years - 5 years (Adelaide)
Admission Requirement / Eligibility Criteria
Applicants seeking admission to the program will normally have:
- A completed Bachelor degree from a recognised higher education institution; or
- A completed Graduate Certificate from a recognised higher education institution; or
- A completed Graduate Diploma from a recognised higher education institution.
- Course Code: 0100167
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 02 Year
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Total Tuition Fee:
64200 AUD
Annual Cost of Living: 24505 AUD
Application Fee: N/A
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