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University of South Australia (UNISA)

Adelaide , South Australia ,Australia

Master of Communication

Study the only qualification of its kind in South Australia and gain specialised skills and advanced knowledge to prepare you for management roles within communications, media and the creative industries.

The Master of Communication integrates a broad spectrum of creative industries with a strong focus on the impact of digital disruption across the communication and media sector. Explore areas of social media management, public relations and digital entrepreneurship, providing you with key management skills that will be complemented by critical analysis of the possibilities and impacts of big data, artificial intelligence and the emergence of Industry 4.0 and how these impact on your sector.

Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities.

You will have the option to select either a specialised research thesis or a professional project/placement pathway during your studies.

Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

The first year of the Master of Communication comprises eight industry relevant and informed courses covering emerging communication discipline areas including:

Communication, Media and Creative Industries
Social and Digital Media Management
Industry 4.0 and Society
Digital Design
Content Creation
Campaigns and Crisis Management
Digital Entrepreneurship. 

Campus Information

Adelaide- City West

On the edge of Adelaide’s central business district, City West houses studies in business, law, art, architecture, design, Indigenous cultures and Australian society.

Intakes

  • Feb
  • July

Application Processing Time in Days: 14

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Communication is at the core of everything we do – and skilled communicators are essential in every organisation. Graduates of this qualification can gain careers as:

  • Strategic communication manager: develop integrated communication and marketing campaigns, set clear communication goals and objectives, develop strategies, tactics, budgets and schedules for a campaign – and learn to measure the effectiveness of each medium to monitor success
  • Social media manager: responsible for developing and implementing marketing strategies for an organisation’s social media sites 
  • Marketing manager
  • Public relations account manager: understand and support client needs – and use all forms of media and communication to build, maintain and manage their reputation
  • Media liaison officer: liaise between two organisations to communicate and coordinate activities 
  • Content creator and writer: write for a range of channels and media including web, blogs, news, social media, search engine optimisation, publications and advertising.

PSW Opportunity

Bachelor Degree or Masters by Coursework Degree - 2 years - 3 years (Adelaide)

Masters by Research - 3 years - 4 years (Adelaide)

PhD qualification - 4 years - 5 years (Adelaide)

Admission Requirement / Eligibility Criteria

Applicants seeking admission to the program will normally have:

  • A completed Bachelor degree from a recognised higher education institution; or
  • A completed Graduate Certificate from a recognised higher education institution; or
  • A completed Graduate Diploma from a recognised higher education institution.