Graduate Certificate in Marketing
Learn contemporary marketing skills and theory from experts who advise global brands supported by research recognised as above world-class in Marketing1.
This graduate certificate will provide you with skills in key marketing areas, enabling you to advance with select UniSA Business masters degrees, and enter and succeed within the marketing sector.
You will study a total of four courses – two core courses (which includes a core elective) and two additional marketing electives, providing you with an introduction to contemporary marketing knowledge.
You will learn courses in Marketing Management, choose between Buyer Behaviour Insights or Advanced Marketing Analytics as your core elective, and then select two extra electives from areas such as:
Brand management
Advanced wine marketing
Advertising: Planning and buying media
e-Marketing
Campus Information
Adelaide- City West
On the edge of Adelaide’s central business district, City West houses studies in business, law, art, architecture, design, Indigenous cultures and Australian society.
Intakes
- Feb
- July
Application Processing Time in Days: 14
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Careers to consider:
- Account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications.
- Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
- Business development consultant: working with business and advising on business plans; advising on investment, finance and marketing strategies; analysing domestic and global economic factors on business; advising businesses on growth opportunities.
- Fundraising and development officer: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors.
- International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies.
- Marketing insights analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data.
- Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys.
- Marketing coordinator: promoting products or services by developing and implementing marketing and advertising campaigns; tracking and evaluating performance data; coordinating events; copywriting for a number of promotional channels.
- Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
PSW Opportunity
NA
Admission Requirement / Eligibility Criteria
Entrants to the program shall normally hold one of the following:
- A completed Bachelor degree from a recognised higher education institution or equivalent; or
- A completed Advanced Diploma (or Associate Degree) plus 2 years relevant work experience; or
- A completed Diploma and 4 years relevant work experience; or
- 5 years relevant work experience*.
*Relevant work experience is considered to be a managerial or leadership role.
- Course Code: 098295C
- Course Type: Full Time
- Course Level: Post Graduate Diploma or Certificate
- Duration: 06 Month
-
Total Tuition Fee:
19800 AUD
Annual Cost of Living: 24505 AUD
Application Fee: N/A
Similar Programs
- Graduate Diploma in Health Services Management at University of South Australia (UNISA)
- Graduate Certificate in Health Services Management at University of South Australia (UNISA)
- Graduate Diploma in Project Management (Contract Management) at University of South Australia (UNISA)
- Graduate Diploma in Financial Planning at University of South Australia (UNISA)
- Graduate Certificate in Financial Planning at University of South Australia (UNISA)
- Graduate Diploma in Business Administration at University of South Australia (UNISA)