Bachelor of Creative Industries

The Bachelor of Creative Industries is one of Australia’s most industry-connected degrees. This innovative, hands-on degree allows you to tailor your studies to your interests and career objectives. You'll be engaged with industry from day one, which will culminate in a final year industry placement/project or mentoring to help you launch your own creative venture.

Industry Majors include:

Animation and Visual Effects (with Rising Sun Pictures)
Comicbook Creation (with Writers SA)
Communication and Media (with the Government of South Australia Department for Innovation and Skills)
Contemporary Art Studies (with Guildhouse)
Creative Writing and Literature (with Writers SA)
Digital Media (with Opinion Media)
Festivals (with Festivals Adelaide)
Film and Television (with Channel 44)
Games Design and Production (with Mighty Kingdom)
Performing Arts
Screen Studies (with Adelaide Film Festival).
Social Media (with KOJO)
You can tailor your degree by pairing your Industry Major with a second Major OR two Minors, allowing you to study areas directly focused towards your career pathway, as you develop crucial professional, business and enterprise skills.

By studying the Bachelor of Creative Industries, you’ll become professional, adaptable and creatively focused with multidisciplinary skills, allowing you to work in commercial contexts and settings, freelance as an independent artist or launch creative start-ups in your chosen field. 

The Bachelor of Creative Industries provides you with the flexibility to pursue two or three areas of interest that will help you meet your career goals.

You will study six core courses in the Creative Industries, including courses in business practice and entrepreneurship relevant to the Creative Industries sector. You will select your primary Industry Major, with the choice of selecting a second Major or two Minors.

Industry Majors:

Animation and Visual Effects (with Rising Sun Pictures)
Explore a range of animation forms and techniques, including pixilation, 3D modelling and animation, character design and performance, and experimental storytelling. Gain an in-depth understanding of the core disciplines within visual effects, including compositing, tracking, dynamic effects and lighting. You will also have the opportunity to learn first-hand from VFX professionals at world-renowned Rising Sun Pictures, who have creative visual effects for blockbusters including Game of Thrones, Gravity, X-Men, Days of Future Past, The Great Gatsby, and the Harry Potter series.

Comicbook Creation (with Writers SA)
Learn how to create and analyse storytelling techniques in oral, textual and visual forms as you develop an in-depth understanding of the historical, theoretical and cultural nature of comics, graphic narratives and cartoons. Tell your own stories as you participate in illustration animation studio courses, and develop your skills in idea generation, design methodology, sequential storytelling skills and image-making to create your own graphic novel.

Communication and Media (with the Department for Innovation and Skills)
Build your knowledge and skills in media relations, social media management, communication, media technologies, public relations and professional writing. Learn how to apply these principles to develop strategic and integrated communication plans.

Contemporary Art Studies (with Guildhouse)
Explore the foundational concepts of art theory and practice. Expand your knowledge and skills in contemporary art disciplines such as ceramics, drawing, glass, jewellery and metal, new media arts, painting, printmaking, sculpture, textiles, and contemporary art history and theory. Learn in custom-built studios and workshops on-campus and be taught by practicing artists, highly skilled teachers and academics.

Creative Writing and Literature (with Writers SA)
Examine creative writing techniques across fiction, poetry, creative non-fiction, autobiographies, essays, and plays. Discover the interplay between writers, readers and texts, and how literature both informs and challenges social constructs through the notions of narrative, genre and canon. Produce your own creative and analytical literature under the guidance of professional writers and poets.

Digital Media (with Opinion Media)
Develop your knowledge of design principles, using industry-standard software to analyse, design and create a variety of digital media across print, video, web and mobile platforms. Develop essential skills in graphic and web design, video and audio production, and digital storytelling.

Festivals (with Festivals Adelaide)
Gain industry-specific skills for festivals management including devising budgets, effective programming, management systems and software, artist and volunteer management, and audience development. Develop an understanding of festival genres and their history, along with the importance of curation and sustainability for seasonal growth. Learn about the cultural and economic impacts of festivals locally and globally, and participate in an immersive placement experience during your studies.

Film and Television (with Channel 44)
Immerse yourself in the theory and practice of film and television and explore its communicative and creative possibilities. Ranging from documentary and narrative film through to experimental work, develop storytelling skills, production values and the creative use of formal elements and techniques to engage and entertain an audience. From conceptualisation to post-production, gain hands-on experience and insight into the production cycle and learn what it takes to develop content for the screen.

Games Design and Production (with Mighty Kingdom)
Build your expertise in games and interactive media design, along with skills in project management for game development, storytelling, and user experience and user interface design. Complete an internship in your final year of study, working alongside professional game producers.

Performing Arts
Create live music and drama performance and produce aural and visual media using the latest digital technologies and production facilities. Develop your own creative practice within in a global context and in a collaborative environment guided by industry practitioners. You will have an opportunity to work directly with State Theatre Company through our annual Masterclass for Performing Arts students.

Screen Studies (iwith the Adelaide Film Festival)
Explore the different creative contexts that shape film-making and contemporary screen cultures. Engage directly with the world of screen curatorship and film festival programming. Learn about Hollywood and the global diversity of film and media. Study contemporary world cinemas, screen media authorships, popular genres, experimental media and the age of digital convergence.

Social Media (with KOJO)
Study South Australia’s only social media major, and just one of four nationally. Learn how to develop social media campaigns and online content, and understand how to manage and interpret social media data, optimisations and metrics. Develop your digital writing skills, ability to align social media platforms to target audiences, and knowledge of how to grow and manage online communities.

In addition to your Industry Major, you will select a second Major OR two Minors.

You can select a second industry major from the list above, or one of the following options, which will make up 8 courses of your degree:

Cultural Studies
Design Studies
English Language
Event Management
Innovation and Entrepreneurship
Journalism
Marketing
Sports Management
Tourism Management
The following are the Minor options. Each make up 4 courses of your degree:

Aboriginal Cultures
Animation and Visual Effects
Commercialisation and Law
Communication and Media
Contemporary Art Studies
Digital Media
Film and Television
Human Resource Management
Innovation and Entrepreneurship
Journalism
Legal Studies
Management
Small Business
Social Media.