Bachelor of Fine Arts (BFA) in Fashion Visual Merchandising

Visual Merchandising is the physical method of promoting products and services to the customer for the purpose of increasing sales.  Visual merchandisers actively engage in developing floor plans, window displays, in-store presentations, store lighting, and graphics.  Visual merchandisers work collaboratively with retailers to ensure that retail space is best utilized to maximize sales. 

The Bachelor in Fine Arts degree will give students training in technical and conceptual skills to plan, design and manage visual merchandising and brand presentations for various fashion businesses.  Students will develop their ability to design and install in-store presentations, merchandising and displays, and to execute visual projects from concept to delivery to support companies’ goals and sales.  They will enter the field with an industry-ready portfolio that demonstrates proficiency in color and design, material selection and manipulations, concept development and execution, excellent oral and visual presentation skills, collaboration and current software applications.