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Graduate Certificate in Strategic Marketing Communications

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally.

All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them.

Campus Information

Kitchener - Downtown

Conestoga’s new campus inside Market Square opened in January 2020, initially delivering business programming for approximately 1,000 students. Additional programming will be introduced in subsequent phases as the campus becomes more established.

Intakes

Application Processing Time in Days: 20

Application Process

Visa Process

30 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Employment Opportunities

Conestoga College respects, appreciates and encourages diversity. We offer an inclusive work environment and encourage applications from all qualified individuals. If requested, accommodations will be made to support applicants with disabilities during the recruitment and selection process.

PSW Opportunity

> If your program was less than 8 months

You aren’t eligible for a PGWP.

> If your program was more than 8 months but less than 2 years

We may give you a PGWP that’s valid for up to the same length as your study program.

For example, if you completed a 9-month program, we may give you a work permit for up to 9 months.

> If your program was 2 years or more

We may give you a PGWP that’s valid for 3 years.

> If you completed more than 1 program

You may be able to get a PGWP that combines the length of each program.

Each of the programs you completed -

must be PGWP-eligible and at least 8 months in length

Admission Requirement / Eligibility Criteria

A two- or three-year diploma or a degree from an accredited college or university
Applicants with transcripts from institutions where the language of instruction is not English must demonstrate English language proficiency with a minimum test score on one of the following language proficiency tests or equivalent scores from another internationally recognized English language test:
- IELTS overall band of 6.5 with no band less than 6.0
- TOEFL iBT 88
- CAEL 70, no sub-test band score less than 60
- PTE Academic 58
- Conestoga English Language Test (CELT) Band 6
We offer a language program for students whose English language skills are below the standard required for admission but all other admission criteria have been met. An applicant will be eligible for admission to the graduate certificate program after completion of level 4 of the General Arts and Science - English Language Studies (ELS) program with an overall grade average of 80% and no grade less than 75%. Placement in the ELS program is determined by scores on an in-house English language test or TOEFL or IELTS.

Conestoga College

Kitchener , Ontario ,Canada