B.S. Professional Communication and Emerging Media

Are you a writer, editor or social media junkie? A Bachelor of Science degree from UW-Stout in Professional Communication and Emerging Media (PCEM) offers a variety of career paths for people who are interested in creating and delivering content that is tailored to specific audiences.

The core of our program includes courses in:

Document Design
Convergent Communication
Usability Design and Testing
Digital Storytelling
Writing for the Internet
Transnational Professional Communication
Foreign Language/Global Experience

Concentrations:
Applied Journalism: prepares you for the new age in journalism by exploring multimedia, interactivity and content repurposing.
Digital Humanities: skills you need to recognize trends in technology and understand how technology affects the way people communicate, interact and comprehend the world.

Professional communication and emerging media is a rapidly growing profession. Development of new technologies has increased the demand for professionals who can clearly explain policies, products and services to clients and customers. UW-Stout’s program integrates communication theory with coursework in a chosen applied field.

Professional Communication and Emerging Media is a rapidly growing profession. Development of new technologies has increased the demand for professionals who can clearly explain policies, products and services to clients and customers. UW-Stout’s program integrates communication theory with coursework in a chosen applied field. Examples of applied fields include biomedical engineering, packaging, international studies, quality management, telecommunications, tourism, training and development, art and design, and business and management. Graduates of this program will have the skills to research, visualize, design, develop and oversee publication of both print and electronic documents.

Copy editing and preparation, multimedia or hypertext writing, and critical, technical and freelance writing courses prepare you to write clearly for specific audiences. In addition, courses in an applied field of your choice supply the strong technical background crucial to communicating complex ideas to different audiences. Elective courses give you the chance to explore other areas, such as photography or creative writing. All students will participate in a co-op, internship or practicum during their career.