Bachelor of Tourism (Marketing)
A thorough understanding of the critical role that marketing and promotions play in the development and success of tourism enterprises and destinations is central to this specialist three-year tourism degree.
While laying down the core foundational tourism theories and principles, you will develop a keen eye for identifying markets, understanding the motivations of visitors, and guiding communication and interactions between stakeholders.
Industry-specific skills in target market segmentation and analysis are backed by the practical application of software and online tools, such as real-time analytics, website design and social media monitoring and management.
You will explore beyond the screen and engage with the ideas of media and power, the dynamics of different operating environments and ownership of information and data. You will emerge with a broad skill-set including interpretation and analysis of data and the uses of both traditional and digital marketing.
Campus Information
Melbourne
Our Melbourne campus is centred at the heart of Melbourne's CBD in La Trobe Street. The food and events capital of Australia, Melbourne makes the perfect base to launch your learning and career in the experience industry. Nestled between Flagstaff, Southern Cross and Melbourne Central, we're surrounded by the buzz of the business district, restaurants, bars, accommodation and events venues offering incredible opportunities for both work and play. William Angliss Institute was born in Melbourne and has delivered world-class hospitality training for over 75 years. Across the city and beyond, we're renowned for shaping highly skilled graduates and igniting their passion for this dynamic industry.
Intakes
- Feb
- July
Application Processing Time in Days: 7
Application Process
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
The institute focus on assisting students to gain successful employment during their studies and following graduation. Their reputation with the industry and the quality training provides a head start in gaining Part-time and casual employment, Internship Placements, Graduate Employment.
Careers and Employment Services:
- Online jobs noticeboard
- Career development and guidance
- Advice on resume writing
- Interview techniques practice
- LinkedIn profile assistance
- Careers and Employment Expos
- Employment opportunities with employers from all over Australia
Careers and Employment Expos:
- Employment opportunities with employers from all over Australia
Networking with industry:
- Speed networking provides a unique opportunity to learn from employers
- Get involved in major events: Melbourne Food and Wine Festival; Melbourne Spring Racing Carnival; Melbourne International Film Festival
Internship Coordinators:
- Dedicated staff to guide and assist in securing internship placements: Bachelor Degrees and select programs
Industry on campus:
- Frequent on campus visits by leading industry employers looking to recruit students and share advice on applications and interviews
PSW Opportunity
Students are eligible for 2 years of Post Study Work visa after completion of their Bachelor course.
Admission Requirement / Eligibility Criteria
Senior high school certificate that is equivalent to an Australian Year 12 qualification with the required score from the public examination.
OR
Cambridge GCE Advanced Level Certificate with grade ‘E’ or higher in 3 Advanced Level subjects and 3 Ordinary Level subjects
CERTIFICATE, DIPLOMA, AND ADVANCED DIPLOMA Overall 5.5 (no band below 5.0), 69-79 with n band less than 14
DEGREE Overall 6.0 (no band below 5.5), 79-80 with no band less than 18
- Course Code: 092217K
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
62400 AUD
Annual Cost of Living: 24505 AUD
Application Fee: N/A
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