Business Management and Marketing BSc (single honours)

Our Business and Marketing degree prepares you to work in the rapidly evolving, and hugely diverse, world of marketing.

You’ll graduate ‘business ready’, as a confident, independent thinker with a detailed knowledge of marketing and equipped with the skills to adapt rapidly to change.

The course focuses primarily on how businesses need to present themselves in increasingly competitive and disruptive customer environments.

Alongside specialist marketing knowledge, you will build your understanding of managing people, operations, logistics and finance.

You will learn how businesses need to operate effectively and responsibly in culturally diverse markets.

In readiness for your future career, you will develop a range of skills employers value, such as the ability to identify and solve business problems, and communicate your ideas effectively.

You will also develop key attributes such as commercial acumen, self-reflection and emotional intelligence and gain skills in research, project management and leadership.