MSc Marketing Management (Digital)
This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas. It is also accredited by the Institute of Direct and Digital Marketing (IDM) which means you may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside your degree.
This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.
In an increasingly digitalised business environment, there is a growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. This course will introduce you to a range of digital marketing concepts and an understanding of the planning, implementation and evaluation of various digital marketing tools.
Campus Information
Lansdowne Campus
Our Lansdowne Campus is just a few minutes' walk away from Bournemouth town centre. It's home to our Faculty of Health & Social Sciences and where you'll find the Executive Business Centre (EBC), the facility used by the Bournemouth University Business School to deliver some of its postgraduate courses.
Intakes
- Sep
- Jan
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
After completion of this course typical job roles can include:
- Marketing Manager
- Digital Marketing Manager
- Social Media Manager
- Omni-channel Manager.
PSW Opportunity
- N/A
Admission Requirement / Eligibility Criteria
Please see below some examples of the qualifications for entry:
- China: (Bachelor degree) with a minimum of 65% overall
- Nigeria: Bachelor's degree from a recognised institution in Nigeria
- Thailand: Thai Bachelor's (Honours) degree from a recognised higher education institution.
- Vietnam: Bachelor's degree/Bang tot nghiep dai hoc with an average score of at least 7.0, or a Master’s degree/Thac si.
- Turkey: Bachelor’s Degree (Lisans Diplomasi -four years) to be considered for a postgraduate course at BU.
All applications will be subject to a minimum grade and your degree may need to be in a relevant subject area.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
14750 GBP
Annual Cost of Living: 9207 GBP
Application Fee: N/A
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