Graduate Diploma in Business (Marketing)

This programme provides a solid base of knowledge around brand management, digital marketing, advertising, business analytics and consumer behaviour. Learn how to help an organisation achieve its marketing goals using strategies and applied digital marketing. The Graduate Diploma in Business (Marketing) is ideal if you already have a degree in another field of study or have significant business experience and want a formal qualification.

Highlights

• Industry Based Learning (IBL) - in the second semester of study, students are offered the opportunity to gain work experience in a real organisation
• Relevant within a variety of organisations, including profit, not-for-profit and public sector organisations, with a focus on small to medium enterprises. 
• Customised based your own experience, incorporating industry certifications where applicable
• A mix of on-campus classes, online support and self-directed study
• Small class structure
• Options for further business study: this programme is a good preparation if you want to move into Unitec's Master of Business or another postgraduate business programme.