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Bachelor of Communication - Communication Strategy and Practice

Media and communication have a powerful impact on business reputation, consumer behaviour, and social action. Without professional communicators to devise communication strategies and manage relationships, organisations are weaker and vulnerable. Accessible, appealing, and well-planned communication are at the heart of effective business, government, and community.

Students in the Communication Strategy and Practice major will learn how to produce content for a range of platforms, how to plan and manage campaigns, and how to evaluate risks. They will learn how to communicate complex information to the wider public community, for example translating data or research in economics, science, health, and technology; advertising a product; explaining corporate goals; assessing risk and reputational communication for an organisation; and creating material for media such as websites, apps, and brochures.

The Bachelor of Communication is an applied skills degree where students do real-world projects to develop their communications skills, and learn through a variety of media technologies.

Campus Information

Ilam Campus

The University has a main campus of 76 hectares (190 acres) at Ilam, a suburb of Christchurch about 5 kilometres (3.1 mi) from the centre of the city.

Intakes

Feb Deadline: Dec
July Deadline: May

Application Processing Time in Days: 25

Application Process

More Information Required

14 Days

Possible Interview Call from Institution

0 Days

Provisional/Unconditional Offer

20 Days

Visa Process

30 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

Graduates of the Bachelor of Communication meet a growing need for communicators in media, creative industries, government, and iwi organisations. Many employers are seeking graduates that have applied knowledge in new and emerging media, collection and usage of data, media ethical practice, critical thinking, and analysis skills. Employers are increasingly telling us they want graduates who are competent in bicultural contexts.

Job titles can include public and stakeholder relations, advertising and marketing, media management and production, journalism, public opinion research, social media management, crisis communications, publications, events and project management, iwi organisations, non-profits, and government.

Graduates will also be suited to roles in business management and strategy, especially in the Aotearoa New Zealand context, with their experience in biculturalism, project management, and communicating corporate goals to the public.

PSW Opportunity

During study, all students on a student visa can work up to 20 hours per week during semester and full time during vacations.
After completing Level 7 Bachelor’s Degree or Higher Qualification, a student will get a three years open post-study work visa.
After completing Level 8 Post Graduate courses of 1 year, students get 1 year PSW.

Admission Requirement / Eligibility Criteria

Academic entry requirements

The academic entry requirements for admission to this qualification are:

1. Awarded GCE 'A' levels: at least three 'A' levels, with at least one at grade C or above (not including General Studies); or

2. Awarded International Baccalaureate Diploma with a minimum of 24 points and English as the language in any of:

Language A: Literature (SL or HL).
Language A: Language and Literature (SL or HL).
Language B: (HL).
Language B: (SL) will be accepted, provided a grade of 5 or higher is achieved.

SL = standard level. HL = higher level.

3. Awarded Cambridge International Examinations (CIE) A/AS levels:

(i) minimum of 120 points on the NZ Tariff and
(ii) a minimum grade of D or better in each of at least three subjects equivalent to those on the approved list (excluding Thinking Skills) and
(iii) a minimum grade of E in any one of AS English Language, AS Literature in English or AS Language and Literature in English and
(iv) a minimum grade of D in IGCSE Mathematics or D grade in GCSE Mathematics or any grade in AS Mathematics.

An overall average of 75% with a minimum of 60% in English in All-India Senior School Certificate or the Indian School Certificate; or an overall average of 80% with a minimum of 65% in English from one of the following three Indian State Board Year 12 qualifications:

Tamil Nadu Higher Secondary Certificate (HSC);
Maharashtra State Board of Secondary and Higher Secondary Education Higher (Secondary) School Certificate;
Karnataka Pre-University Certificate; or one year of successful study towards an undergraduate degree at a recognized university in India

One year of successful study (B average / First Class / First Division) towards an undergraduate degree at a recognized university in India with a current NAAC accreditation of B or better;

Completed a degree at a recognized university with a current NAAC accreditation of C or better.

University of Canterbury

Christchurch , Christchurch ,New Zealand