Bachelor of Applied Management (Sales and Marketing)
This programme will enable you to become a dynamic force in marketing by equipping you with a broad range of professional and marketing skills.
In your first year of study you will develop knowledge in business strategies and operations with core subjects in accounting, business communication, commercial law, business heritage, culture and sustainability, marketing, computing, management and applied research. You will focus on sales and marketing in the second and third years and will gain the specialist skills to be able to sell like a professional. Your study includes:
Consumer Behaviour - Develops knowledge of active marketing and communication strategies to reach consumer and organisation markets.
Market Development and Sales - Applies the principles and practices to successfully manage the sales function.
Marketing Planning and Control - Covers production of an operational marketing plan.
International Marketing - Develops understanding of global perspectives and challenges.
Strategic Marketing - Evaluates and cultivates strategic thinking capacity.
Cooperative Education Project - with this aspect of our programme you will work 'hands-on' within a real business environment applying your learning for a minimum of 400 hours. You will also complete a significant research project for your host organisation. a significant research project for your host organisation. Part-time up to 10 years.
Campus Information
Christchurch City
The Madras street campus is on the fringe of Christchurch’s CBD and within easy walking distance of shops, cafes, supermarkets, entertainment venues, parks and other attractions. It’s well serviced by public transport, and is just five minutes from the city’s main bus exchange. The Madras street campus is Ara’s largest. In addition to modern, purpose designed facilities, it also has a recreation centre, gym, health centre, a bookshop and a number of on-site cafes.
Intakes
- Feb
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Our Careers & Employment team provides free advice to current and prospective students, as well as our graduates. We can help you with:
- Exploring your career options
- Developing your employ-ability
- Job search, CVs, interviews and more
PSW Opportunity
- During study, all students on a student visa can work up to 20 hours per week during semester and full time during vacations.
- After completing Level 7 Bachelor’s Degree or Higher Qualification, a student will get a three years open post-study work visa.
- After completing Level 8 Post Graduate courses of 1 year, students get 1 year PSW.
Admission Requirement / Eligibility Criteria
University Entrance: NCEA Level 3 (60 credits at level 3 and 20 credits at level 2 or higher) which must include 14 credits at Level 3 in each of three approved* subjects and:
Literacy* - 10 credits at Level 2 or above, made up of 5 credits in reading, 5 credits in writing,
Numeracy* - 14 credits at Level 1 or above
OR New Zealand Certificate in Study and Career Preparation (Level 4) Ara Business and ICT Pathway or equivalent
Due to Covid-19 disruption, if you studied and achieved NCEA Level 3 during 2020, you only need 12 credits per Level 3 subject (i.e. total of 36 credits). Literacy and Numeracy requirements remain the same
If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.
What if English is not my first Language?
If English is not your first language, we want to make sure that you will be successful in your chosen programme of study.
Please provide a result from a test or qualification on the acceptable alternatives English Proficiency Outcomes Chart.
If you are a New Zealand Citizen or Permanent Resident, complete an Admission and Enrolment form and Ara will contact you regarding a free assessment.
If you are not a New Zealand Citizen or Permanent resident, book an IELTS or other test through the Ara Examination Centre or in your home country.
IELTS scores used must be taken from a single IELTS Test Report Form and are valid for two years from the date of the test.
What if I have achieved NCEA Level 3 University Entrance?
You do not need to provide additional evidence of English Language skills.
Overall IELTS 6.0 Academic
5.5 Listening
5.5 Reading
5.5 Writing
5.5 Speaking
- Course Code: CH3988
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
61560 NZD
Annual Cost of Living: 20000 NZD
Application Fee: N/A
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