Bachelor of Marketing & Public Relations / Bachelor of Behavioural Science
Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business.
Throughout this four-year degree you will cover a wide variety of subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, Developmental Psychology, Foundations of Human Behaviour, Organisational Behaviour and more.
This double degree will provide you with insights into aspects of psychology, political science, cultural studies and sociology, to complement your studies in marketing and PR.
A Behavioural Scientist values human diversity and works collaboratively with communities to identify and advance the goals of the group and the individuals who comprise it. Behavioural Science promotes the concept of wellbeing and aims to facilitate this at the individual, relational and community levels. Your knowledge and skills in business, marketing and PR will combine well with this people-centred focus.
As part of your double degree, you will undertake a Behavioural Science internship of at least 90 hours. This course provides valuable on-the-job experience, interaction with professional practitioners and a network of contacts.
Campus Information
Fremantle Campus
Our foundation Campus is located in the historic West End of the port city of Fremantle, south of Perth. Housed within beautifully restored heritage buildings, it provides a ‘town university’ of great character. The iconic Campus is close to the Fremantle Harbour, cafe?s, shops and the famous ‘Cappuccino Strip’, and all major transport hubs.
Intakes
- Feb
- July
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
PSW Opportunity
Post Study Work Steam Renames to Post Higher Education Work Steam.
- Bachelor degree holders including honours can get upto 2 years of post study stay
- Master by course work and extended (with a duration exceeding 2 years) can stay upto 2 years
- Masters by research (with a duration exceeding 2 years) and PhD holder can stay upto 3 years
- The Maximum eligible age to apply for PSW will be reduced to 35 years of age from 50 years of age for all applicants
Due to the Australian Indian Economic Cooperation and Trade Agreement signed by the 2 countries, according to which:
- Indian students completing bachelor degree including honours can stay upto 2 years
- Bachelor degree with First class honours in STEM including ICT can stay upto 3 years
- Masters by coursework in extended researched (with a duration exceeding 2 years) can stay upto 3 years
- PhD students can stay upto 4 years
Admission Requirement / Eligibility Criteria
FOR INDIA
- India Senior School Certificate (ICSE) awarded by CBSE/CISCE/NIOS
> TIER 1 - 65% overall for best 4 academic subjects.
> TIER 2 - 75% overall for best 4 academic subjects.
> TIER 3 - 80% overall for best 4 academic subjects. - Higher Secondary Certificate (awarded by State Boards except Punjab State Board)
> TIER 1 - 75% overall for best 4 academic subjects.
> TIER 2 - 80% overall for best 4 academic subjects.
> TIER 2 - 85% overall for best 4 academic subjects.
> Tier 1 refers to undergraduate programs in the following schools:
- School of Arts & Sciences
- School of Business
- School of Health Sciences
- School of Nursing
- School of Education (Sydney; Primary and Early Childhood programs, Fremantle)
> Tier 2 refers to undergraduate programs in the following schools:
- School of Education (Secondary degrees & double degrees, Fremantle)
>Tier 3 refers to undergraduate programs in the following schools:
- School of Law
- School of Physiotherapy
- Course Code: 074295A
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
-
Total Tuition Fee:
141380 AUD
Average Cost of Living: 29710 AUD /year
Application Fee: N/A
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