Bachelor of Marketing & Public Relations / Bachelor of Arts
Communicating with clients and stakeholders through marketing and public relations campaigns requires clarity, currency and knowledge of companies and organisations. This is particularly the case in a constantly changing landscape where consumers are becoming more discerning and demanding and do not hesitate to publicly articulate their opinions and experiences through social media. With traditional methods of marketing becoming less effective, the rise of digital formats has opened new and exciting methods of corporate communication. This double degree equips you with the practical and analytical skills to proactively engage with all stakeholders and promote any business, organisation or event.
Throughout this four-year degree you will cover a wide variety of subjects such as Consumer Behaviour, Corporate Public Relations, Integrated Marketing Communications, Professional Writing, and more. Our Business Internship course provides you with the opportunity to gain valuable on-the-job experience, interact with professional practitioners and be realistically prepared for the job market.
The holistic and comprehensive skill set you will master as a result of combining Marketing and PR with an Arts degree will make you especially valuable to employers. The Bachelor of Arts component of this double degree develops your ability to analyse, interpret, deliberate, draw conclusions, communicate, work as a team member and problem-solve. You will be trained to consider multiple perspectives and handle ambiguity and uncertainty. These are the skills and attributes needed in many workplaces in the 21st century.
By completing the Bachelor of Arts you will have the opportunity to study a major in an area of interest that may complement your Marketing and PR studies, or you can broaden your horizons and tackles something different. Your options include Journalism, Film and Screen Production, Photography, Archaeology, English Literature, Social Justice, Politics and International Relations, History or Theatre Studies. You will gain in-depth, specialist knowledge and skills that will allow you to contribute effectively to the cultural and intellectual life of society.
Campus Information
Fremantle Campus
Our foundation Campus is located in the historic West End of the port city of Fremantle, south of Perth. Housed within beautifully restored heritage buildings, it provides a ‘town university’ of great character. The iconic Campus is close to the Fremantle Harbour, cafe?s, shops and the famous ‘Cappuccino Strip’, and all major transport hubs.
Intakes
- Feb
- July
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
PSW Opportunity
Sydney / Melbourne / Brisbane:
Regular 2 years post study work visa for international students completing Bachelors and Masters degrees (minimum 92 weeks), 3 years for Masters by Research and 4 years for PhD. graduates
Other Locations (Regional centres and other regional areas):
International students studying at regional universities will be eligible to access an additional
2 years in Australia on a post-study work visa
(Which means a Bachelors or Masters graduate can get up to 4 years of PSW visa)
Admission Requirement / Eligibility Criteria
FOR INDIA
- India Senior School Certificate (ICSE) awarded by CBSE/CISCE/NIOS
> TIER 1 - 65% overall for best 4 academic subjects.
> TIER 2 - 75% overall for best 4 academic subjects.
> TIER 3 - 80% overall for best 4 academic subjects. - Higher Secondary Certificate (awarded by State Boards except Punjab State Board)
> TIER 1 - 75% overall for best 4 academic subjects.
> TIER 2 - 80% overall for best 4 academic subjects.
> TIER 2 - 85% overall for best 4 academic subjects.
> Tier 1 refers to undergraduate programs in the following schools:
- School of Arts & Sciences
- School of Business
- School of Health Sciences
- School of Nursing
- School of Education (Sydney; Primary and Early Childhood programs, Fremantle)
> Tier 2 refers to undergraduate programs in the following schools:
- School of Education (Secondary degrees & double degrees, Fremantle)
>Tier 3 refers to undergraduate programs in the following schools:
- School of Law
- School of Physiotherapy
- Course Code: 074296M
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
-
Total Tuition Fee:
141380 AUD
Annual Cost of Living: 24505 AUD
Application Fee: N/A
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