Strategic Marketing MSc/PGDip/PGCert

Overview

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets

Why study MSc Strategic Marketing at Middlesex University?

Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation.

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies.

Course Highlights

• Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation
• Week-long residential in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
• Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting
• Our degree is accredited by the Chartered Institute of Marketing (CIM)