Digital Marketing MSc with Integrated Placement

Overview
Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

Why study MSc Digital Marketing with Integrated Placement at Middlesex University?
This course offers a comprehensive take on digital marketing with a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based activities, including the use of real-life case studies, and a residential week with industry professionals. There is also the opportunity to incorporate a 6 month industry placement into your learning, enhancing the opportunity to integrate theory and practice.

Course highlights

• Covers fundamentally important subjects such as media strategy and consumer research, as well as highly relevant topics in the sector including digital marketing skills and creativity
• Week-long residential in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
• Optional modules allow for routes of specialisation on the course in a range of fields such as content, public relations and advertising
• Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting

As part of this course, you can do an optional three month or one year industry placement.  Programmes with integral placements give you the opportunity to apply the skills you have learned throughout your studies in a practical environment. You will be earning a full time salary and will learn skills that can't be taught in a classroom at University. During the placement, you will be able to gain further insight into industrial practice that you can take forward into your individual project and into your future career.

Although the placement is not guaranteed, the University maintains links with a wide network of organisations who offer placement opportunities. The University will also provide you with full support to help you secure a placement, from job application to the interview.

In order to qualify for the placement period you must have passed all modules in the semesters preceding the placement. The placement will take place after the taught modules and before your final dissertation/applied project.

Study Mode:- 3 months placement