Corporate and Marketing Communications MSc with Integrated Placement

Overview
This course is no longer accepting applications for 2019 entry. The next entry is 2020.
The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders organisations address, including their employees and the media.

Why study MSc Corporate and Marketing Communications with Integrated Placement* at Middlesex University?
Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Course highlights

• Covers fundamentally important subjects such as media strategy and consumer research, as well as highly sector relevant topics including digital marketing skills and creativity
• Week-long residential in the UK gives you a fantastic opportunity to gain a practical and applied perspective of marketing
• Optional modules allow for routes of specialisation on the course in a range of fields such as public relations and global communications
• Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting

As part of this course, you can do an optional three month or one year industry placement.  Programmes with integral placements give you the opportunity to apply the skills you have learned throughout your studies in a practical environment. You will be earning a full time salary and will learn skills that can't be taught in a classroom at University. During the placement, you will be able to gain further insight into industrial practice that you can take forward into your individual project and into your future career.

Although the placement is not guaranteed, the University maintains links with a wide network of organisations who offer placement opportunities. The University will also provide you with full support to help you secure a placement, from job application to the interview.

In order to qualify for the placement period you must have passed all modules in the semesters preceding the placement. The placement will take place after you have completed all your modules and undertaken your final applied project.