Digital Marketing MSc

Northumbria University's accredited masters in digital marketing is designed and delivered in collaboration with leading marketing professionals and is highly geared towards the needs of the digital marketing industry.

As the digital era develops and our reliance on digital technology increases, so does the need for marketing professionals to develop, innovative digital and online marketing strategies to ensure businesses remain competitive and implement successful digital marketing campaigns.

Our one-year, industry recognised postgraduate MSc Digital Marketing course focuses on developing a better understanding of the role digital marketing plays in contemporary marketing. The course focuses on the importance of marketing metrics, using analytic techniques to measure effectiveness.

Our Digital Marketing masters also addresses consumer behaviour and how profiling is used to understand lifestyle characteristics and how this helps deliver personalised, tailored communication. The course also covers themes such as location-based marketing, user experience, customer journey mapping and mobile marketing.

During your time on the MSc Digital Marketing, you will cover a range of practical digital marketing topics, which includes:

• Search Engine Optimisation (SEO)
• Pay-Per-Click (PPC) advertising
• Content Marketing
• Conversion Rate Optimisation (CRO)
• Social Media Strategy
• Paid Facebook Advertising
• Google Analytics and Search Console
• Google Tag Manager
• Google Data Studio

Regardless of the topic, you will be given a firm grasp of the subject, through a mix of lectures, seminars, and practical workshops that utilise real data.