Master of Arts in Convergent Journalism

With the new world of the internet comes a new form of journalism: convergence. Convergence is exciting and is the new and upcoming trend in Journalism. Media convergence is defined as a form of cross-media cooperation, usually involving broadcast, print, photography and internet sites. This new form of journalism requires the journalist to be skilled in more than one discipline. The aim is to introduce the concept of Convergence and understand its various implications in the world of journalism. The practical learning is further strengthened by a three-month internship with a media entity.

Programme Educational Objectives :

• Conceptualize story ideas and create suitable reports for web audiences
• Write and edit web reports and headlines
• Learn to use publishing, promotions as well as design tools to create social media presentations
• Formulate an Action Plan that combines the key Media networks and tools
• Teach how to analyze media campaigns
• Explain how to engage with customers on across Media platforms
• Teach the importance of creating content for Social Media

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