Marketing BA

Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. It enables you to combine your studies of management with a specialist focus on marketing management. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Consumption in society is shaped by the cultural, political and technological factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to question the ethical and social responsibilities of the organisations that affect all our lives whether as customers, employees or citizens.

The first year of this degree is shared with the following BA degrees:

Management Studies BA
Human Resource Management BA
This means that you will have the option to switch to any of our management BA degrees at the end of your first year.

Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.