Advertising and Marketing Communications

Program Overview

If you want to create and evaluate successful advertising and marketing campaigns, this program is for you. We live in an age of digital disruption. In order for advertisers to compete for ‘screen-time’ they must develop engaging content that harnesses the power to connect with consumers. As marketers strive to increase their share of consumer attention, they must research how people are spending their time across multiple devices and platforms. When you understand consumer markets and behaviour, you can create great advertising campaigns.