BSc in Behavioural Science

The BSc (Hons) in Behavioural Science combines a broad-based, BPS accredited education in psychology with a specialization in cutting-edge behavioral science. Behavioural Science is a relatively new discipline that focuses on the application of psychological principles to challenges faced by organizations in the public, private and third sector.

While Psychology puts an emphasis on internal mental processes that underlie behavior, Behavioural Science emphasizes behavioral outcomes, and the design and evaluation of interventions to encourage behavior change.

As a student enrolled in the BSc (Hons) in Behavioural Science you will be taught state-of-the-art research methods, along with classic and cutting-edge theory and research in psychology, following the BPS guidelines. You will also learn how to apply this knowledge to provide novel and transformative insights for business, management, and public policy. Over the course of the degree, you will be taught by academics who publish at the forefront of their fields and who are also actively engaged in providing behavioral science consultancy, helping organizations to apply behavioral science principles and influencing public policy. As such, the degree combines cutting edge research with practical illustrations from the instructors’ own experience, supplemented by talks and seminars led by invited speakers from different sectors.