Psychology of Advertising (MSc)
Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behavior. Through this program, you will develop an advanced understanding of how advertising affects the human mind, giving you unique and valuable insight into the industry.
This unique course provides an interface between theory and practice, understanding and skills, by giving you a thorough grounding in the psychology underpinning persuasion, in the context of how it is applied – and how it might be applied more radically – in the communications industry.
The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around our outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising. You will benefit from perspectives and contributions from academic researchers, seasoned advertising practitioners, and original commercially-oriented research.
Studying a combination of skills and theory-based modules, you will develop a high level of technical understanding of the discipline. You will have the opportunity to practice and develop analytical and interpretation skills alongside modules that will enhance your ability to conduct and present psychology research.
Intakes
- Sep
Application Processing Time in Days: 20
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
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International students bring a wealth of experience to the University and can offer a valuable insight into global careers. Support for international students is available from Lancaster University Careers Service.
PSW Opportunity
PSW is 2 years
Admission Requirement / Eligibility Criteria
Bachelor's degree at least 3 years in length with at least 60% overall, with at least 55% in each year (year 2 onwards)*.
Indian Standard XII English at 80% or above
English language requirements for the majority of our Master courses:
IELTS Academic test (UKVI Approved) with an overall score of at least 7.0, with a minimum of 6.0 in each element; or
IELTS Academic test (Other Centres) with an overall score of at least 7.0, with a minimum of 6.0 in each element; or
Pearson PTE Academic with a score of at least 65 and a minimum of 50 in each component of the test; or
ToEFL IBT with an overall score of at least 94, with a minimum of 19 in reading, 19 in listening, 19 in speaking and 22 in writing
The English language requirements for PhD:
IELTS Academic test (UKVI Approved) with an overall score of at least 7.5, with a minimum of 6.0 in each element; or
IELTS Academic test (Other Centres) with an overall score of at least 7.5, with a minimum of 6.0 in each element; or
Pearson PTE Academic with a score of at least 73 and a minimum of 50 in each component of the test; or
ToEFL IBT with an overall score of at least 102, with a minimum of 19 in reading, 19 in listening, 19 in speaking and 22 in writing
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
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Total Tuition Fee:
24430 GBP
Annual Cost of Living: 9207 GBP
Application Fee: N/A
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