Marketing MSc

Develop your critical understanding and knowledge of marketing, with a focus on strategic marketing, brand management, consumer behaviour, marketing communications and digital marketing. Develop your leadership skills and your individual and organisational potential. This course teaches you key theories, tools and techniques and how to apply them

The Marketing MSc brings together relevant contemporary academic theory and research with a practical understanding of organisational operations. You will develop an integrated and critically aware understanding of management in the context of contemporary business and marketing.  A distinctive element of the programme is the opportunity to gain professional accreditation from the Chartered Management Institute (CMI) alongside the academic award.

Program Available At (Campus) - York campus