Marketing with Psychology BSc Hons

How do people decide what to buy? How can you influence business relationships through marketing strategies? Is social media changing consumer behaviour? If you are interested in the application of psychology in a business context, this could be the degree for you. It will give you an in-depth understanding of human psychology and how consumers think, feel and make decisions.

This is a joint honours degree in both psychology and marketing, so you will benefit from the expertise of the Management School and the Department of Psychology.

In your first year, you’ll gain a solid foundation in psychology, key marketing concepts and techniques. You will also study another subject of your choice from Social Sciences, the Management School or another University department.

The second-year sees you learn about areas such as Marketing Research, Cognitive Psychology, Marketing in the Supply Chain and Consumer Behaviour. You will also carry out market research projects with real clients to put theory into practice and strengthen your professional consulting abilities.

Final year students learn about Advanced Social Psychology, Strategic Marketing and Advanced Topics in Consumer Behaviour. You will also be able to choose from options such as The Psychology of Cooperation, Strategic Negotiation and Critical & Creative Communications.

Experience in both marketing and psychology provides an excellent foundation for a career in marketing and market research. We are proud that past marketing graduates have progressed to senior positions in top agencies such as Ogilvy & Mather, Leo Burnett, and Grey Advertising.