Bachelor of Science in Business Administration in Sport Media

There is a constant exchange of information within the sports industry with teams communicating with the media, scouts relaying information about potential players to their teams, agents discussing opportunities with their clients and brands posting content to their fans. Sport media professionals are needed to streamline and oversee this process to ensure the best information is available.

With our Sport Media major, you will learn how to apply the skills needed to produce content and develop communication strategies within the sports industry.

The Sport Media major is an in-seat residential program on the Charleston campus.
Sport Media is an interdisciplinary major blending liberal learning, integrated
communication, digital media design, business administration, and sport business courses.
The Sport Media pre-professional program consists of a foundational 45-credit core in
business administration courses, a sport business core of 27 credits, and a diverse selection
of communications and digital media design courses to prepare the graduate for
media/communication opportunities in the sport industry. Classes also provide practicum
opportunities, service learning and internship experiences that allow the student to work and
gain experience with sport media organizations. The program will culminate in a bachelor’s
degree in Business Administration with a major in Sport Media. The program is located in
Charleston, WV and is closely aligned with UC athletics and the Sports Information
Director (SID) in offering students experiential education throughout the four-year plan.
Features
• In the last semester of the senior year, the student will complete an internship in
the field of Sport Media.
• Practical-based instruction from academic professionals with experience in the
sport industry. Experiential opportunities are included to gain applied experience
outside the classroom.
• Class assignments that prepare students for the work that is required in the sport
industry
• In-class work is focused on the application of knowledge gained.
• A 45-credit core for the Business Administration degree (BSBA) that prepares
students for successful management, administrative and leadership roles in sport
business and business administration.
• An option for a Sport Business minor that consists of 18 hours in Sport Business
courses as specified in the Sport Business Minor section.
From the Faculty
The Sport Media program blends communications, digital media design, business
administration, and sport business with internship/practicum experiences in a curriculum
designed to prepare graduates for sport-related career opportunities, including:
• Sports Information Director (SID)
• Assistant Athletic Director in Media and Communication
• Sports Broadcasting
• Sports Journalism
• Director of Sports Programming
• Media Relations Director
• Social Media Director
• Producer for Sports Programming
Program Outcomes
Business Administration Core Outcomes
The graduate will:
1. Develop technical, professional, and interpersonal skills to maximize
effective communication in business and legal environments.
2. Apply ethical frameworks and evaluate global, economic, and cultural
environments.
3. Apply and evaluate various critical thinking and decision-making models
using appropriate analytical and quantitative techniques.
Sport Media Major Outcomes
The graduate will:
1. Develop, create and implement broadcasting, journalism and public
relations skills for sport and event management.
2. Actively apply written, public speaking and personnel management skills in
sport industry environments.
3. Demonstrate the ability to locate, evaluate and effectively utilize research
information as a sport industry professional.
What You Will Study
The Sport Media major is part of the B.S. in Business Administration degree, requiring
a foundational business administration core of 45 credits and 36 credits of Sport Media
major courses which include experiential learning opportunities and a diverse selection of
sport business classes to prepare the graduate for a career in the sport industry. Practicum
and Internship experiences are required and allow the student to work with a sport
business organization.
The University’s location in the hub of the region’s business, financial, government
and medical center opens the door to many practical work experience prospects. An
internship in the sport industry is required for graduation. Students are encouraged to
pursue regional, national and international sport business internship opportunities.