Bachelor of Science in Business Administration in Sport Analytics

Sport analysts gather, organize and interpret data from athletic performance in games and practice. This program blends many diverse courses into a curriculum designed to prepare you for a position in intercollegiate and interscholastic athletic programs, professional sports organizations, coaching and entrepreneurship development.

Courses within the major provide practicum opportunities, service-learning and internship experiences that allow you to work and gain experience in the growing field of professional and collegiate sports.

The Sport Analytics major is an in-seat residential program on the Charleston campus.
Sport Analytics at the University of Charleston is an interdisciplinary major that
utilizes courses from computer science and data analytics, a 45-credit business core, and
major courses in sport business and sport analytics. The major provides students with
progressive learning opportunities that will prepare them for possible career opportunities
as a sport statistician, sport data analyst, sport sales analyst or as a market research
analyst. In addition, students will be actively involved in experiential learning
experiences that challenge their acquired skills and prepare them to contribute
productively in their chosen communities.
Features
• In the last semester of the senior year, the student will complete an internship in
the field of Sport Analytics.
• Practical-based instruction from academic professionals with experience in the
sport industry. Experiential opportunities are included to gain applied experience
outside the classroom.
• Class assignments that prepare students for the work that is required in the sport
industry; in-class work is focused on the application of knowledge gained.
• A 45-credit core for the Business Administration degree (BSBA) that prepares
students for successful management, administrative and leadership roles in sport
business and business administration.
• An option for a Sport Business minor that consists of 18 hours in sport business
courses as specified in the Sport Business Minor section.
From the Faculty
The Sport Analytics program blends liberal learning, business, and sport
management courses in a curriculum designed to prepare graduates for positions in areas
such as intercollegiate and interscholastic athletic programs, professional sport
organizations, sport marketing agencies, and entrepreneurship development. Sport
Analytics is a developing field in the sport industry and students are encouraged to pursue
these new and exciting opportunities.
Program Outcomes
Business Administration Core Outcomes
The graduate will:
1. Develop technical, professional, and interpersonal skills to maximize
effective communication in business and legal environments.
2. Apply ethical frameworks and evaluate global, economic, and cultural
environments.
3. Apply and evaluate various critical thinking and decision-making models
using appropriate analytical and quantitative techniques.
Sport Analytics Major Outcomes
The graduate will:
1. Develop programming, analytical and data analysis skills for utilization in
statistical and analytical sport settings.
2. Actively apply written, public speaking and personnel management skills in
sport industry environments.
3. Demonstrate the ability to locate, evaluate and effectively utilize research
information as a sport industry professional.