Cultural Events Management MSc

Over the past 20 years, there has been an explosion of cultural and commercial events across the world, from local creative events to international, multidisciplinary festivals that transform major cities such as Edinburgh. This course will equip you with a vibrant learning environment, practical experience, and supported self-directed study needed to understand the synergies, theory, and practice of developing and managing cultural and arts-based events. 

The curriculum covers an expansive variety of cultural events. During the course, you will learn what it takes to organize community-based celebrations, local events, established festival networks, high art festivals, live music events, and large-scale international events. You could work with organizations such as the British Arts Festivals Association, Festival Republic (the company behind Latitude and Reading festivals), U-Live, or The Spark Festival, a children’s art festival. Through guest lectures and workshops, you will also have opportunities to meet and network with professionals from the cultural events industry.  

The events landscape is ever-changing and professionals in the sector must be adept problem-solvers, with the ability to embrace new challenges and offer dynamic solutions. This course will help equip you with the skills to adapt to the diversification of the sector, with practical projects enabling you to experience online event delivery and digital arts and cultural content, as well as giving you the opportunity to tackle the real-life challenges of engaging audiences in increasingly innovative ways. 

Throughout the course, you will combine the academic study of case studies and primary research with the real-world practical experience of organizing events. This hands-on approach will grow your key skills in leadership, marketing, business planning, and website design – all essential tools to succeed and forge your path as a leader in this dynamic and vibrant industry.