BA (Hons) Business and Marketing
The study of marketing is grounded in understanding customer needs, the environment that a company is operating within, the competitors and their offerings and then developing the most appropriate marketing mix to satisfy customer needs profitably. By integrating the two disciplines of business and marketing, we aim to provide a solid foundation of business knowledge with a clear marketing focus.
There will be opportunities to develop your expertise in key areas that underpin business and marketing, such as consumer behaviour, financial management for business, digital business and responsible business strategy. As the course develops, you will be able to tailor your studies by choosing from the optional modules available which may suit your interests or career aspirations.
One of the major attractions of studying business and marketing is the broad range of practical and transferrable skills you can develop – creative, analytical, interpersonal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Digital Business’ module focuses on responsible decision making and the range of tools and techniques that are used to support this.
Intakes
- Sep
- Jan
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
PSW Opportunity
- 2 Years PSW
Admission Requirement / Eligibility Criteria
Business Courses CU + CULC:
For general Business courses, students must achieve an overall score of 60% minimum in the Standard XII examination (no specific subject requirements).
For Finance, Economics and Accountancy courses – students must achieve an overall score of 60% minimum in the Standard XII examination (with 60% in Maths OR Accountancy OR Economics).
EC FACULTY:
Students must achieve an overall score of 60% minimum in the Standard XII examination. With 65% in Maths AND 65% achieved in another key subject relevant to the course applied for.
Note specific subject requirements for EC courses below.
Core Engineering courses:
Must have 65% in Maths AND 65% in one from Physics/ Chemistry/ Electronics/ Engineering/ Further Mathematics/ Computer Science/ Computing/ Design Tech.
IT and Computing related courses:
Must have 65% in Maths AND 65% in one from Physics/ Computer Science/IT/ Computing/Design Technology.
Technology Engineering related courses:
Must have 65% in Maths AND 65% in one from Design Technology/Electronics
Electrical Engineering related courses:
Must have 65% in Maths AND 65% in one from Physics/Chemistry/ Electronics/ Engineering/ Further Mathematics/ Computer Science/Computing/ Design Technology
OR
60% overall achieved in a 3 or 4 years Engineering or Technology Diploma.
HLS courses
Students must achieve an overall score of 60% minimum in the Standard XII examination with a minimum of 65% in the key relevant subject; i.e. Biology, Chemistry, Physics
60% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala and Uttarakhand)
OR
IELTS 6.0 overall with no component lower than 5.5 (except where course requirements are higher) and other acceptable SELT tests such as the Pearson Test of English (PTE).
Students not meeting the above can take the Coventry University English Test.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
45000 GBP
Annual Cost of Living: 12006 GBP
Application Fee: N/A
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