MA Brand Management
A robust brand helps drive demand and pricing power. A Brand Management MA can teach you how to harness the power of brands through understanding branding principles, strategic decision making and consumer behaviour.
Forbes’ 2018 list of the world’s most valuable brands estimates the brand values of the top five – Apple, Google, Microsoft, Facebook and Amazon – to be worth more than $500 billion, with Apple’s alone being worth $182.8 billion.
Brand management is key to success in today’s world of business, with organisations across all sectors now investing to create and nurture their brand, which can achieve help them to stand out within challenging and competitive markets across the world.
This course provides students with the opportunity to become critical and reflective brand management specialists, who are capable of excelling across international boundaries and cultures. If you are creative, analytical, innovative, and have a curious mind, this course can help set you on the way to becoming a brand management expert.
Intakes
- Sep
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
PSW Opportunity
- 2 Years PSW
Admission Requirement / Eligibility Criteria
- Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or a business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis.
India
Students must achieve 60% in a 3 Year Undergraduate Degree or 55% in a 4 Year. Undergraduate Degree Students from the following Universities will be considered with 55% in a 3 Year Undergraduate Degree (unless applying for Health and Life Science courses): Delhi, Mumbai, Kolkata, Chennai (Madras), Anna, Amity, Andhra Pradesh, Aligarh Muslim, Pune, Bangalore, and JNTU.
65% in Standard XII English language from certain examination boards only (Central boards, Maharashtra, West Bengal, Karnataka, Tamil Nadu, Andhra Pradesh, Kerala, and Uttarakhand)
OR
IELTS 6.5 overall with no component lower than 5.5 (except where course requirements are higher) and other acceptable SELT tests such as the Pearson Test of English (PTE).
Students not meeting the above can take the Coventry University English Test.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
17900 GBP
Annual Cost of Living: 12006 GBP
Application Fee: N/A
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