Bachelor of Science (Honours) in E-Commerce in Retailing

Program Available At Aungier Street

e-Commerce is the buying and selling of goods and services online. This e-Commerce in the Retailing program responds to a changing retail landscape that is influenced by digital and social media.

It was developed in the context of the impact on retailing of social, mobile, analytics and cloud (SMAC) technologies, the demand for graduates equipped to work in a connected, collaborative electronic retailing environment, and the need for retail graduates with advanced social media, platform, and design skills. There is a scarcity of retail/ business graduates with advanced technological competences.

The program addresses contemporary retail management needs that reflect the rapidly changing economic and technological environment. 

It aims to provide a broad technologically informed business education for future retail managers that reflects the changing needs of the sector.

The fast pace of change brought about both by technology and by Ireland’s very open economy will strongly influence the management of the future retail enterprise in Ireland. Graduates who expect to find careers in these sectors will need to be competent in contemporary electronic business technologies. 

The curriculum reflects this by integrating modules on retailing, e-business and e-business applications, and addresses the market need for technologically literate retail managers for the dynamic retail environment of the 21st century.

Subjects covered include finance, marketing, economics, human resource management, entrepreneurial studies, retail management, retail analytics, retail marketing, international retailing, shopping-centre management, retail location, electronic retailing, internet technologies in retailing, electronic retailing infrastructure, database systems, mobile & social commerce, web analytics and strategic ICT & e-business.