Bachelor of Business in Marketing
Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.
In this course, you can acquire the knowledge, skills and competencies you need to function as a high-calibre marketing professional, both nationally and internationally. You’ll be able to communicate and articulate a company’s vision, using digital and traditional marketing communication methods, and to design and implement marketing strategies and plans to ensure success. Students will be well prepared for a role on a marketing team, whether in a small firm, a large corporation or a not-for-profit organisation. The modules introduce students to the study of consumer behaviour, marketing research, marketing communications, financial management, international marketing, digital marketing and web design. As part of the Events management module, for example, student will organise an event on campus and raise money for a charity of choice.
Campus Information
Tallaght
Intakes
- Jan
- June
- Sep
Application Processing Time in Days: 5
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Sometimes it can be helpful to speak to a Career Coach on a one-to-one basis. Click on the relevant box below to connect with your Career Coach.
Please note:
Before meeting your Career Coach for an online/in-person consultation, we would ask that you read the following guidance document relating to your consultation
If your needs are urgent and your Career Coach is not available, we will make every effort for you to meet another member of the team.
Unfortunately, due to the large volume of students we support, we are not able to write or re-write CVs or personal statements for you.
We can offer a maximum of three one-to-one career consultations to any individual in any academic year.
TU Dublin graduates can avail of our services up to two years following graduation. We regret due to the demands of current students it may take longer to deal with graduate enquiries.
Admission Requirement / Eligibility Criteria
- Course Code: TU787 (MKT)
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
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Total Tuition Fee:
40500 EUR
Annual Cost of Living: 10500 EUR
Application Fee: 50 EUR
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